Yes, it was an extreme compairison :owned:. However if you take Ferrari and throw them out the window (wait tell me which window so I can go get one for free :p) and use the 370z/350z as a compairison you can quickly get to the same conclusion:

350z/370z production is at 35,000/y for the past 5 years. Which means we have about 175,000 Z's on the road in our pool. At our 10% number of potential people who will modify their cars we are talking 17,000 Z's that will potentially purchase a set of wheels. Of those how many are going to purchase high end wheels and how many are going to go with mass produced Enki's or Konig's? I'd say about 25%, so we turn our focus to roughly 4,000 Z's. Out of those how many are looking for "Bling Bling $$" wheels opposed to "Race Oriented" wheels? I'd say half. Now we are looking at 2,000 Z's to sell our wheels to.

Now is where we think, "Hmm, how much of that market share can I get with my wheel?". Truely about 12-16% if you have a really top notch design. Let it be personal preference, intended use, brand loyalty, etc, there are a lot of reason's people may or may not go with your wheel.

BUT, one of the Z's saving graces is that it uses a fairly common bolt pattern and hub size, so you can add more potential customers into your pool, but it won't seep over that much (does the Supra share wheel fitments with the Z?).

Really it's just economy of scale and the fact that the Z really is a small section of a small market compaired to the Civic which is a very large section of a small market (400,000 Civic's produced a year is a lot). Think about it this way. Last figure I heard for the aftermarket car accessory market put this market section at a $1-1.5bil/y business. And that's not just wheels, that includes everything manufacturered for a car by a company that wasn't providing that part as a direct OEM replacement (fuzzy dice fall into this same market as $4,000/ea Fiske wheels).

Compaire that to Cigarettes, or Healthcare, or Housing Development (construction). Hell, I know people in the construction business that would laugh at the type of money that is to be made in the automotive aftermarket... Their companies make more in a month than entire companies like Stillen make in a year.

Unobtanium.

^^ lol!!

No, its actually a perfect blend of 60% adamantium (think wolverine) and 40% rapemium.

I haven't seen a rim that would make me want to mount on my "FUTURE" Z till right now.
6g's left to save b4 I have enough to pay in full. I. Might have to put 20k down n get these?

it would be a custom rim if i drew the rim on a piece of paper and they build it for me from scratch. their not doing anything special, a custom rim is a rim that is build specifacly for one person and its not mass produced. if i knew that no one else would have the same rim as me i would pay 2k a piece but this company is going to sell those rims to more then one person so to me its still a regular rim and the quality is not going to be any better then a volk rim, it might actually be less.



i dont know if its just me but for someone that has only 16 post your very interested in this thread. im guessing you work for the same company so what your really are doing is just trying to back him up or trying to make it look like it. i dont know why but im getting that feeling. no one with 16 post would spend their time writing an essay on why we should pay 2k per rim.

I wouldn't expect you would understand. Just like you not only didn't understand basic economics, and you didn't even try to think about it and put any effort into understanding it; you just started talking nonsense.

1. No, I don't work for this company
2. No, I don't have anything to gain by him selling a set of wheels
3. No, I'm not trying to convince you why you should pay 2k per rim

What I am trying to do Junior is eductate you, to help you understand. So why do I have only 16 posts....because I have a job where I travel for a living and work on average 16hr's a day. So why did I take the time out to post an essay about economics for a random web board? Because if you watch the news at all; this area of our lives is very important right now.

Too many people don't understand economics, and why a company charges $2,000 for a wheel, or $3 for a gallon of gasoline. Since this board is full of enthusiasts I figured I could use this question of "Why does a wheel cost so much for a Ferrari" and you would soak up the information like a sponge...and being smart people apply that to other parts of the world economy so you could also understand why even though Exxon is charging you $4/gal of gasoline and it used to be $1/gal just 6y ago, they aren't really raping you...they are just trying to survive.

The stance that companies rape their customers, and that people want something for nothing; food stamps, welfare, medicaid, WIC, medicare, etc etc... That's why the Country is going to crap right now...and THAT is why I am interested in this thread. Cause if you boil it down to it's essence, the vast majority of American's are ignorant like you and just don't know.

P.S. - If you are offended by being called ignorant then I rest my case cause the public education system didn't explain to you what it really means good enough.

Did anyone actually PM them for a price quote???

P.S.- you may want to spell educate correctly

^^ :bowrofl: :bowrofl:

dyezak - while your principles of econ can be called accurate, they, in no way apply to this thread or these wheels. When HRE, which are considered the tops in this somewhat 'custom wheel' arena are charging ~1400-1650 for P90s in similar sizes don't tell me these guys have produced something better. Also, UNLESS it was pure custom, which they aren't even close, theb I can see a price that high. They are approaching the price range for mag wheels which is just stupid considering they can't compare.

Oh and the 'make a living' comment for the oil companies....they were BREAKING records and chargibg us record high prices...sorry I will not sympathize with those companies. Propaganda!

tite rims. not so tite price. over 7k for a set of rims, on a car that on average costs about 35k? so i'm putting ~20% of the cars worth into wheels? hmmmm....

first of all you drive a crossfire and that tells a lot about you. second of all why are you still defending them? and third of all go join a crossfire forum and try to convince them to pay 2k per rim.

what your talking about has nothing to do with this thread so stop wasting time. no one in their right mind is going to spend that much money on rims. the companies are trying to survive so their charging 2k per wheel?

if a company is trying to survive they should make better quality products then their competitors for much less...NOT the other way around. that to me sounds like a get rich skim.

your calling me ignorant? well if someone thinks 2k per rim is to much and thats why his ignorant then YOU got a lot to learn junior.

maybe you should do some homework and compare their rims with their competitors and see if their actually worth 2k a piece

I know the wheel game VERY well, and no the insides of it too. BELIEVE ME guys, these wheels are not worth anything more then MAYBE 800 a wheel. I would say their is better for 800 out there. THey are no good, and they just look good.

it also depends on the weight of the rims. if they weight more then the stock sp wheels then their still not worth it