Subaru WRX Concept

Rockhound

I don't really mind the production version, although it feels like Subaru's designs have been regressing each generation, kind of like Toyota after the 90s.

What is awful, though, is the bait-and-switch they pulled with the concept. That looked like a car I would aspire to own, a little more mature and upscale. I understand many concepts are wild design exercises, but the WRX concept looked nearly production ready.

This reminds me of GM's epic fail with the Volt launch. They inspired thousands of pre-orders online with a sleek concept, then unveiled a frumpy, bland sedan and then seemed indignant that people turned their noses up at it.