Why is Ford doing more than Nissan?

Red__Zed

It has nothing to do with media and everything to do with sales. There's plenty of cars that do not get great reviews and still sell well. You may remember the 350Z did not get fantastic reviews either-- but...it sold

The Z didn't sell early on because it was poorly released. There was no pre-release hype, no build-up to an event. The BRZ was back-ordered how many months early on? You couldn't get your hands on a 5.0 for the first several months of release. This is what the marketing group gets paid for, and they dropped the ball.

Nissan basically started shipping 370z's to dealer lots where they sat and collected dust. A lot of people didn't even realize Nissan had released something because the car barely showed up in any media sources prior to release. The cars sat on lots, dealers started selling them under invoice, and all of a sudden it is nothing special--and you should never underestimate how stupid people are when it comes to exclusivity. The Boss mustang fixes nothing about the 5.0 that a set of Koni Yellow's couldn't do better, and yet it's in a different league.

Failing to build hype and anticipation early on will cause the car to fail long-term, even if it wasn't released 5 months in to an economic down turn.