Toyota FT-86/FR-S

XwChriswX · 05-20-2011, 01:46 PM

Quote:

Originally Posted by kielbasa16

Can somebody explain to me the rationale in branding this car as Scion? I and I bet many others are immediately turned off because of the image Scion has come to portray. I mean yes, ultimately it comes down to how the car performs but I feel like Toyota is immediately cutting down the market size by doing so. In my opinion, branding it as Toyota wouldn't have the reverse effect of cutting out young drivers as long as it remained affordable. Apologize if this was addressed earlier in the thread.

It's part of their add campaign, scions are selling like crazy, so they're trying to infuse that market with a 'sportier' rear wheel drive car to offset the tC and xD. To fight the Genesis really... To badge it as a Toyota might have hindered it's selling due to the fact they can't do the same price range as they can with a Scion due to Scions really all being < $20k. As a Toyota they wouldn't be able to market it like that. Plus with everyone hating on Toyota it would have drawn unnecessary negative attention with the recall 2 years ago..

Quote:

Originally Posted by Isamu

wait... are there going to be three versions? Toyota, Scion and Suburu?

No, the original car was the FT-86, branded as a Toyota. And there was going to be a Subaru version still yet named/depicted/unveiled. The FT-86 has since been rebranded as a Scion under the name FR-S. So as it stands right now, expect 2 versions unless Toyota still keeps a few frames for their own brand...

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