Genesis officially its own brand.
 

Good shyt Hyundai. Doing big things while the haters keep hating!!!

I just wish they wouldn't rip off infiniti branding schemes... But Still happy.

Hyundai Officially Launches Standalone Genesis Luxury Brand » AutoGuide.com News

Yes, kinda exciting to see where they go. They should have did at least 2 to 3 years ago but better late than never.

a yr or so ago their caucasian ceo in the US stated that they will not separate the genesis from the hyundai brand to keep the same 'quality per their standards' in all of their line up.

so with this flip flopping, means even hyundai dont want to be associated with hyundai no more..lol

I think the problem they have is it takes so long to change the consumer perception of Hyundai that they are just going to create a new brand.

Lexus and Infiniti had to start somewhere too!!!

Looks like they hired Johan De Nysschen to consult for the naming scheme... G80, G90. WINNING.

I will literally sh!t myself laughing if they make crossovers with a GX prefix.

For this to work they also need to separate the dealership, do not want to be going to a Hyundai dealership buying the Genesis brand and mingle with the common folk.

New Gen Coupe is getting a quad turbo W16 making 1001 WHP, carbon fiber body, DCT with AWD all for under $30K.

There's 3 Genesis crossovers coming... Lol, we'll see.

I'm pretty sure separating the name must include a new corporate structure.

2017 Genesis G80 Spy Shots

The G80 sedan

https://www.yahoo.com/autos/hyundai-...727986230.html

It looks like we're gonna see Nissan/infiniti competitor in Kia... Because the new Genesis coupe looks like a Benz Lexus competitor. The Q50 just doesn't cut the mustard in terms of being a Lexus Benz competitor.

BMW has become such a downgrade in quality, I would say that Infiniti/BMW seem to be closer in initial quality, with BMW having a miniscule edge... BMW is like an Infiniti with better quality in the lower cabin.

Im personally excited. Looking forward to what they bring to the table and how they do it. Worst case scenario its AT LEAST competition for the other guys to step up.

I gotta chime in a bit on this one considering I heavily cross-shopped the Lexus IS350 F Sport and Q50S, test driving both a couple times before I grabbed my Q50S.

The only Mercedes I have been in is the CLA, and both the Lexus and Infiniti easily hang with that car in terms of refinement, fit, and finish. I will concede that the interior of the Q50 is only slightly the middle of the pack. The Lexus wins here. It's probably not fair that my comparison was a CLA250 (pretty much "base") while I had the sport trims of the Lexus and Infiniti.

The seating position and overall sporty "feel" of the Lexus F Sport is absolutely wonderful. The interior is phenomenal - the LFA gauge setup is Transformers-level slick. The 8 speed auto isn't bad. I drove the Lexus first. After the first test drive in the Lexus I was sure that I was going to buy it, but I had to do my due diligence.

The Q50 has only 28 hp on the Lexus, and maybe 10lb-ft or torque on paper (I can't remember exactly how much)... and I have to attribute the difference in feel to the wheel-tire combo (my test driver had the Rays and Potenzas equipped) and transmission to the massive difference in actual feel - the Q50 feels like a beast compared to the Lexus when putting power to the ground. The Q50 really felt like an M3 would feel against a 335i stock for stock when comparing it to the Lexus. I found the steering to be a bit better on the Lexus (which may have been slight placebo effect due to the sweet F Sport steering wheel), but not enough to compensate for how much more aggressive and overall sporty the Infiniti felt while actually driving.

The full circle comparison comes when I had my first service and got a base Q50a for a loaner. That car feels very cheap inside without a doubt compared to my sport model, and if you were getting your first impression for the model with a base model Q50, I can totally understand feeling like it doesn't compete against the rest of the luxury vehicles. However, equip each competitor similarly (with sport packages and such) and the Q50 is absolutely a competitor inside and out.

So I admit, I came to this area of the forum to see if anyone was talking Genesis. A few months back we found out my wife is having a baby so I went car shopping. My wife owns a '14 Tucson limited and I have always liked the new '15+ Genesis sedans. I decided to take one for a spin and fell in love! For the price there was no comparison. It doesnt bother me that its a hyundai but like you guys said, starting the '17 models they will all just be Genesis cars and will be the G80 G90 instead of the Genesis Sedan and Equus. They told me by 2020 there will be stand alone Genesis dealers in town and they will no longer be sold in the Hyundai dealer. Matter of fact, the dealer told me today if I was to buy it, they personally take the Hyundai badge off before delivery of the car and put the Genesis wings on instead free of charge. I needed a daddy mobile and I have found it!