More info on the next 370Z

NoLaKrewe

I just could never buy a Hyundai. Too ugly IMO.

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b15

Interesting. Guess we'll see. If they do, I guess it'll be the first Korean luxury brand in the US. Stupid Americans, but I guess it's the reason why we have Lexus and Infiniti.

kenchan

wat do you mean by this?

NoLaKrewe

I was confused by his post as well.

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Magic Bus

I think b15 is referring to the fact that Infiniti is not even a brand sold in Japan. It was created for the status concious American market. In Japan, all Nissan cars is just that, Nissan's.

Lexus was the same but changed a number of years back and now a Lexus can be purchased in Japan.

b15

I mean the reason why exists was because Americans care about status. For many people, the badge/prestige is an important part of car ownership. To some that's all that matters. When the same product is badged differently and has different marketing to target the desired demographic (those who are 'too good' for the mainstream brands), now people all of a sudden see it in a different light. It's about status. To the average (dumb) American, 'Infiniti' is more luxurious than a Nissan, even though until recently Infiniti's wore the Nissan badge outside the US. For example, take the V36. In the US it's the Infiniti G35 sedan and the rest of the world a Nissan Skyline. Put these two identical cars in front of an American and guaranteed they'll think the Infiniti is better, because that's what they've been trained to think.

Obviously as the marques have developed, the manufacturers have started to differentiate the mainstream brand more from the luxury brand, but when they were first created, they were merely dressed up versions of the mainstream vehicle sold elsewhere in the world with different marketing.

Just like people state they could 'never pay $50k' for a Hyundai.....market it as a Genesis without mention of Hyundai, and the idiots will come. Heck there's a reason why the Hyundai logo is not on any of their luxury cars....

kenchan

oh ok, that makes sense. americans fooling their own kind, kinda.

edk370

The new Genesis sedan is gorgeous. The exterior styling is unique and elegant. The prior (1st gen) was aight but was an amalgamation of Mercedes, Infiniti, Lexus, BMW, etc.

From a Forbes article, Hyundai states that it won't pull the Toyota-to-Lexus, Nissan-to-Infiniti, Honda-to-Acura, VW-to-Audi, etc. move because it realizes that Americans remember Hyundai as being shoddy, cheap POS cars bitd. Toyota never suffered from a POS car reputation; budget car yes, low quality car, no. Plus, Hyundai states that the marketing and other costs (building the buildings for an upscale Hyundai brand) are too enormous...It's Hyundai's contrition, if you will. I think it's an honest way to regain Americans' trust of this brand.

NoLaKrewe

I understand I've been brainwashed to think if Hyundai as always being a cheap car and I can admit it. However, that car is ugly to me.

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kenchan

thing about their cars is that they look like a euro-japanese car mix.
i rather just spend the money and get the real thing.

edk370

1.03^24=2.03; let's just say double.

$35,000 (MSRP Z32 TT in 1990) x 2 = $70,000

They were paying $70,000 in 1990 dollars. Speak for yourself. People will pay $60K+ for the next Z, in 2015/6, if it delivers.

Shamu

As of 2013 Infiniti brand has been sold in Japan and has been in many other countries other than US for years.

Lexus has been in many countries for years and has separate operating units design centers etc.

Far more than rebranded Toyota and Nissans . Successful strategy for both nissan and Toyota parent companies as well.

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b15

So anyways....what other speculations do we have for the Z35? Man I would really love to see a Nissan vs Toyota sports car rivalry again like in the 90s

b15

Yes key word.....now. When they were introduced (for the American market) that was not the story. Americans ate up the new marketing like flies on sh*t and the cars then were very much rebranded Toyotas and Nissans. I agree it is a very smart strategy which has led to what we have today.

watson853

So may be a stupid question but since we know we are getting a Hybrid setup likely from infinity does anyone here know how modding and tuning something like that is like.


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