370z vs. 300zx twin turbo

Mercennarius

In 1990 it did, by 1996 it was near $50,000. My brothers old 1995 300ZX was $43,000, and it was a non turbo. Twin turbos were closer to $46,000 back then. The Z32 was more on par with todays R35 GT-R when it came out.
No, its not that they had more money to put into R&D. Back then Nissan decided they wanted to bring the Z car up to bargain supercar levels, the Z had continually gotten more expensive/nicer/powerful/faster with each generation from the 240Z-300ZX. By the mid 1990s sports car sales were down, SUV sales were up, the yen to dollar ratio was hurting the Japanese, and it seemed the world wasnt ready for Japanese supercars so the 300ZX/Supra/RX-7/3000GT VR4 all slowly died off.

The 350Z/370Z are supposed to be more of a reincarnation of the original 240Z. Affordable, fun, reliable, sports cars. Its doubtful we will see the Z car rise to near supercar levels again like we did in the early 1990s, especially since Nissan has brought the GTR up to that spot.