12-16-2008, 10:00 PM
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#1 (permalink)
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Enthusiast Member
Join Date: Nov 2008
Location: SoCal
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JDM Z34 sales stats - two weeks 1,051 units sold
Its doing good in JP. Can't wait to see how well it does here.
Quote:
The new 370z / Fairlady Z has been out just two weeks but sales figures are already impressive. 1051 units have been sold in total while the sales goal was just 500 units.
In terms of specifications being chosen, the top spec Version ST accounts for the vast majority of sales at 50%. The Version T coming in equal second at 18% with the standard Z at 18% also. The base model Version S accounts for just 14% of orders.
Surprisingly, most people are choosing the 7 speed automatic gearbox option over the 6 speed manual with a 68% to 32% split.
No surprises when it comes to colour, Brilliant White Pearl tops the list at 28% of orders, Black Diamond and Blade Silver equal second with 20%, Brilliant Silver third with just 10% of orders and Red accounting for just 7%. Lemans Blue, Titanium Grey and Ultimate Yellow not proving to be popular to rate a mention yet.
As far as buyer demographic, the Z looks to be selling best in the 40-49 year age bracket (32%) followed by the 50-59 year age bracket (26%)! 30 - 39 year olds account for 17% of sales and the over 60’s are next with 15%. The 29 and younger are just 10% of new Z owners so far!
One more point - 80% of buyers are going for the HDD Navigation system option.
Source: Nissan Japan
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370zblog.com Nissan Japan Z Sales Stats - Mid December
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