Mid class loss is not a good thing for the next Z

andre12031948

Seems like the rich & poor did very well in the last few years. Cars like GT-R's & other even higher priced cars will do well. The mid class, your biggest Z buying group has shrunk & getting smaller.
There are very few good paying jobs waiting for the young college graduates. The 350z & 370z was bought by many people in their twenties. Today very few people in their twenties can afford $30k-$40k cars.

I'm sure the car producers are aware of the market change. They have to be!
So I think the Z will get smaller & cheaper. My opinion is don't get rid of your 370's so fast

DOOMMONKEY777

Man i just wish they dont go extinct like the $upras

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PapoZalsa

That is why they have the FR-S & BRZ, Genesis, Civic Si, Ford Focus, etc. for those that cannot afford a $30 to 45K cars.

The Z needs to stay at the current price and keep it heritage.

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Felix 808

Actually the heritage of the Z was an economical light weight sports car, so it's already left some of that behind.


Side note, you always hear the 370z is too heavy, where were all these comments for the 350z which is 100+ lbs heavier? It's not that heavy, but it's no 240z either.

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Mt Tam I am

It seems to me most Americans want more, not less for their money. A value equation. So more car, wider and heavier, is being demanded.

We (Z forum) tend to be the opposite, wanting less for the same or more money. I bet most of us would want our Z still, if it were six inches more narrow, 600 pounds lighter and still cost the same. I would pay more for this combo actually.

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Red__Zed

The Z sells primarily to the upper-middle class and to those who can barely afford it. You can see it in the way Nissan markets the car, and there have been polls on here that have shown it as well.


Nissan is simply being beat at both games currently--the FRS/BRZ has taken a number of buyers that might have otherwise maxed out their debt, and folks looking to spend 30-50K on a car have a lot of choices available to them right now (and given the economic conditions, many are trending towards "practical" cars like the 335). The price games Nissan has been playing haven't been helping in selling to either market either.


There's a lot of demand for smaller cars. The Miata sells well, the S2000 sold well considering, and the Toyobaru is doing OK for itself. Ford is going smaller with the next mustang, etc. The "sporty car" market as a whole has just been tough for a couple of years.

Redglare

The next gen mustang and camaro both are going on a significant diet /weight reduction, I sincerely hope the next gen Z doesn't disappoint. Right now it seems like the program director Andy Palmer has his head on backwards.

Z370Z011

Nissan should bring back the Silvia to compete with smaller economic cars like the frs, and leave the Z the way it is.

Shamu

Chinese middle class has been growing. Wonder if they will market next Z in China?

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andre12031948

With the country going the way it's going^^^^^those cars will become the norm as the sports cars for the avg. Joe.

I wish Nissan would stay with a car in the 3,000lb. to 3,200lb 350hp-375hp & $30k to $40k range. Unfortunately the hamburger flipping jobs are now becoming the norm. Every year since 2009 less & less 370z's were sold/bought(I think). The pool of young people that can afford a $30k/$40k car is getting smaller fast. Car companies need to sell cars & make money. They have to do what they have to do. So I hope I'm wrong & my feeling of the next Z being smaller, cheaper, & 4cyl. are wrong.

Clean no gimmick body would also be nice.

andre12031948

Sure, China is busy trying to become the next economical giant. I guess it is that now. We??? We are busy with world B.S. & domestic B.S. while China & even some smaller countries want to experience wealth, power, & want their children to have a chance for a better life. The corporations are slowly turning to other country's needs/tastes/ & leadership. I think G.M. is a big seller in China.

Is the Z popular in China???

2sl0w

From what I understand Japanese cars / products in general are not very popular in China.

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edub370

this is why i chose a functional major with a good job outlook...

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edub370

also, this looks great for the z. the way i see it, that really puts a giant value gap between the z and say a focus rs or brz. those smaller entry level cars should keep the z's value from going down too far. i just kbb'd and nada'd mine, and it was a pleasant surprise!

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cossie1600

Just look at how much the 350 dropped, too many of them were sold