There have been a lot of threads detailing bad buying and service experience with Nissan dealers. It makes sense to consider what we can do to fight back. Why do
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11-10-2011, 12:56 PM | #1 (permalink) |
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Car Buying Tips
There have been a lot of threads detailing bad buying and service experience with Nissan dealers. It makes sense to consider what we can do to fight back.
Why do dealers employ shady practices? This is the most interesting question. In virtually every other industry retailers have worked to clean up their acts and have tried to consitently put the customer first. Why don't car dealers? The answer is actually pretty simple. A car dealer has at least two years to "repair" damage sales caused since most people don't buy cars that often. That alone doesn't explain it. The other factors include:
First of all, the manufacturer and dealer want you to fall in love with the car. We know that works. We're here. When you are in love you don't think straight. You just want the object of that love; in this case a nice shiny Z. That's why the first thing a car salesman will do is "take your temperature" -- see how far gone you are for the car. Next, he will try to get you to fall head over heels for the car. Beautiful brochures, nice test drive, lots of conversation about how the really cool people love Z's. Sound familiar? At the same time a good salesman will try to make you his friend. He wants you to believe he is on your side. He reinforces this by taking your offer to "his manager". In the manager's office you can see him arguing on your behalf. If you think that is what is really happening, you are sunk. In fact, the sales manager is checking the auction price for your trade, asking the salesman if he thinks you will go for "add on's", and is pulling some credit reports to get an idea on financing. About financing. Most banks have rules that allow a dealer to place a loan without even calling the bank. It works this way: the dealer has a chart of credit scores; for example 700-780 and then a base interest rate, say 4%. The manager checks your score with the bank's favorite credit bureau and sees you can get a 4% loan. He tells the salesman to offer a loan at 7%. The salesman comes back from the managers office with a big smile and says that you can get the car for only $400 a month. Note that the conversation has moved from the actual price to your finance payment. Apparently lots of people never go any further. They think that they can afford $400 a month and close the deal right there. They never even ask what the term of the loan is or how much they are paying in interest. Next stop is the finance manager's office. This is where the dealer can make the big bucks. Here you are talked into warranties, upholstery treatments, rust proofing, etc. If the fiance manager senses that you are really far gone for the car, he or she will explain that the loan needs to be confirmed by the bank and will type away on the computer. With a sad face, she tells you that the bank is concerned about your loan. "They are worried that with this payment you will not be able to afford necessary maintenance or repairs. But, if you sign up for prepaid maintenance and an extended warranty, they will go ahead with the loan. This will cost an extrea $75 a month. For $475 a month the car can be yours. Many people just say yes, sign the papers, and drive away. They don't even know how much the car really cost. There are many variations to this story, but they all boil down to a few basic sales techniques:
That brings me to the last point. Trust your instinct. If something bothers you about a dealer, walk away. If you feel positive, then follow the steps above, make the best deal you can, and feel good about your new car. All this holds true about used cars too. Though in that sort of deal you really need an independent inspection before you lay down a deposit. In a used car deal you need to know what you are buying. You should never rely on the dealer's statements, even if they are in writing. Remember, if the dealer lies, you will have to go to court. That costs money and time. Better to be sure before you buy. |
11-10-2011, 01:09 PM | #2 (permalink) |
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i usually have a pleasant experience buying cars... i think you either have it in you or you dont, the car buying techniques and a business mind. but after buying more than 20new cars i think anyone would have it by then.
and people have it easier these days due to internet. |
11-10-2011, 01:19 PM | #3 (permalink) | |
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Put some notes in there
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11-10-2011, 01:20 PM | #4 (permalink) | |
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11-10-2011, 01:44 PM | #5 (permalink) |
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indeed. i have bigger things to worry about like if im going to add cheeze in my charburger or keep the calories lower and put the cheeze just on my fries...or chilly (sp?) shall i get the mid or the small... after the purchase to celebrate.
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11-10-2011, 02:43 PM | #6 (permalink) | |
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11-10-2011, 02:46 PM | #7 (permalink) |
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IMHO, it's more about leveling the information imbalance. Only at that point can you have a direct negotiation. That said, prior to going to a dealership you should do the following:
1. Get your credit score(s). 2. Get pre approved for an auto loan at a local bank or credit union. 3. Get the invoice price of the car you're interested in from Yahoo! Autos or KBB. At Yahoo! and Cars.com you can even price out the full car with options. 4. Get the manufacturer's incentives for your area. This is easy as going to the manufacturer's website and typing in your zip code. 5. Get the list of vehicles on the lot at the dealership. You can do this by going to their website. It's not always complete, but it will generally let you know if you are able to target something on-site. Once you do that there are few if any points of leverage the dealership can use. Also, one primary part of negotiation is being willing and even comfortable with making the other person uncomfortable. You also have to deflect the salesperson from doing that to you. |
11-10-2011, 04:48 PM | #8 (permalink) |
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One thing I learned when buying my Z was that different banks use different credit bureaus. The dealers know this and that's why they check all three. Your credit score can be dramatically different at different credit bureaus.
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11-10-2011, 04:58 PM | #9 (permalink) |
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Thanks for the comments. Your comment about tire assure (a form of warranty) makes sense to me too. I didn't get that option. If you like the idea of an extended warranty, I get one for $15 a month from Geico. Their deal is that if you select that option in the first 12 months of a new car, you are good to go for 7 years or 100,000 miles. It covers all mechanical failures with a $250 deductable. That's what I do.
One thing I forgot to mention is that I don't pay any attention to the selling dealer's service department. I can take my warranty work to any Nissan dealer, so if the sales dealership turns out to have a poor service department, I can go somewhere else. I have to say that my selling dealer has a great (so far) service department. It's one of the oldest Nissan dealers (Datsun in the old days) in the U.S. under the same ownership (family). Some dealers claim to have been there for 40 or 50 years. Well, they have, but the dealership changed owners every few years. It's not how long the dealer has been there, but how long it has been owned by the same people. |
11-10-2011, 05:12 PM | #10 (permalink) |
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you sir are correct lol
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11-10-2011, 06:31 PM | #11 (permalink) |
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Nice write up.
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11-10-2011, 09:01 PM | #12 (permalink) |
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When I bought mine, I went with the "brute force" method. Sat my *** down and wouldn't budge until I got $3k off the list price six hours later.
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11-10-2011, 09:40 PM | #14 (permalink) |
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You make some very solid points. Dealerships sometimes get a bad rap on here. deserved or not. to me it just boils down to do your homework. i don't think its as bad now as it once was. due to the economy. where they try to get you as you said is in finance department with all the add ons and extra interest rates.
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11-11-2011, 05:48 AM | #15 (permalink) |
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For me the experience is a little different yet it boils down to the same doing your homework. I usually test drive multiple different cars in a day travel dealerships for the sole purpose of test driving and experiencing cars. This is when I make mental notes about the car and its behaviors. Then when I finally settle on a car say the Z, I do a lot of research on what invoice is, what I want to pay for the car and simply refuse unless I get a certain price or certain rate. There isn't much science to it. Just knowing what you want and at what price you are willing to pay for it.
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