370z advertising budget

danpd22 · 11-03-2011, 05:31 PM

Hey fellow Z drivers. I'm a student currently doing an advertising project on the current Z line and need some information. I'm looking to find how much Nissan spends to advertise the Z in North America. I noticed a couple people in a few threads mention that the Z budget is super small but no figures were given. If someone has some numbers or could send me somewhere on the inter-webs with this info that would be awesome?

m4a1mustang · 11-03-2011, 05:41 PM

I don't think details on the advertising budgets of individual models are available. You'll likely only be able to find consolidated advertising expenses in the company filings.

gurneyeagle · 11-03-2011, 06:11 PM

Quote:

Originally Posted by danpd22

Hey fellow Z drivers. I'm a student currently doing an advertising project on the current Z line and need some information. I'm looking to find how much Nissan spends to advertise the Z in North America. I noticed a couple people in a few threads mention that the Z budget is super small but no figures were given. If someone has some numbers or could send me somewhere on the inter-webs with this info that would be awesome?

Good luck with the research. All I can contribute is I have never seen a Z commercial on TV in the United States. I don't even think I've seen a print ad.

m4a1mustang · 11-03-2011, 06:21 PM

Early on I saw a print ad. It was either the December '08 or January '09 of GQ. 2-page spread of the side profile of a Platinum Graphite coupe.

I think there was at least one TV ad that ran for a while.

I did some digging through Nissan's annual and quarterly reports and was not able to find anything specific to the Z. Just consolidated advertising expenses.

Your best bet would probably be to try and contact someone at the marketing arm of Nissan North America to see if they could help you.

RandyD · 11-03-2011, 06:31 PM

the only thing i've seen is the z as a prize in a McDonalds game.

Cmike2780 · 11-03-2011, 06:43 PM

They use to show the adds in movie theatres when it first came out. Other than that, it has only done cameos. The Z turning into a Maxima is the last one I can think of.... and Fast Five, lol. OP, I would try contacting Nissan directly through email or Facebook. At worst, they send you a canned response you can use for your presentation.

LakeShow · 11-03-2011, 07:01 PM

I believe they barely sell 9,000 Z's a year. That's incredibly low. But I like it, makes the Z more rare and has held a pretty good value on the market. I'm not going to lie, I like the attention my car gets lol.

UNKNOWN_370 · 11-03-2011, 07:17 PM

Quote:

Originally Posted by gurneyeagle

Good luck with the research. All I can contribute is I have never seen a Z commercial on TV in the United States. I don't even think I've seen a print ad.

There's plenty of print ads... don't you read car mags?

danpd22 · 11-03-2011, 07:31 PM

Thanks guys, I'm going to try and contact Nissan directly (not holding my breath for a real response). I've seen a good number of print ads out there and tons of internet banner ads (probably because i've searched for the Z on Google about 8 billion times). I found an article talking about Nissan's new strategy of advertising the brand in general rather than individual models. Maybe this is the reason there haven't been true Z commercials in the last couple years (hence the Z into a Maxima Ad). On top of that Nissan is pushing the Z hard in Europe trying to compete with the Cayman and TT. Any other insight into Z advertising would be greatly appreciated, thanks again guys.

Cmike2780 · 11-03-2011, 08:18 PM

Don't forget the Z vs chicken add? Gran Turismo, and of course GT Academy which had a tv series on Speed Channel. Nissan has been very specific with the Z's target audience. 20-30 something's guys who want and will spend their entire savings on it and middle aged men who want to look relive their 20-30 something years.

gurneyeagle · 11-03-2011, 08:45 PM

Quote:

Originally Posted by UNKNOWN_370

There's plenty of print ads... don't you read car mags?

Yes I do, and I honestly don't remember seeing any.

Somberlaine · 11-07-2011, 01:42 PM

Quote:

Originally Posted by Cmike2780

Don't forget the Z vs chicken add? Gran Turismo, and of course GT Academy which had a tv series on Speed Channel. Nissan has been very specific with the Z's target audience. 20-30 something's guys who want and will spend their entire savings on it and middle aged men who want to look relive their 20-30 something years.

I dont believe Z vs. chicken ad was ever aired in the US. The only one i remember is the one with models.

Cmike2780 · 11-07-2011, 01:43 PM

It was just in the UK I think.

FuszNissan · 11-07-2011, 02:04 PM

Nissan is more out of the box.

Tv shows, Movies, Video Games, Racing, ect.
I am sure they have a very large advertising budget, but more grass roots, then just TV commercials and print ads.

Spikuh · 11-07-2011, 05:54 PM

The only TV commercial ads I recall were back from when the 370z first launched. I want to say they ran for maybe 6 months based on what my gut tells me.

11-03-2011, 05:31 PM	#1 (permalink)
danpd22 Base Member Join Date: Nov 2011 Location: San Jose Posts: 2 Drives: 92 NA 300zx manual Rep Power: 14	370z advertising budget Hey fellow Z drivers. I'm a student currently doing an advertising project on the current Z line and need some information. I'm looking to find how much Nissan spends to advertise the Z in North America. I noticed a couple people in a few threads mention that the Z budget is super small but no figures were given. If someone has some numbers or could send me somewhere on the inter-webs with this info that would be awesome?

11-03-2011, 05:41 PM	#2 (permalink)
m4a1mustang A True Z Fanatic Join Date: Feb 2009 Location: Northern VA Posts: 55,385 Drives: on two wheels Rep Power: 6962	I don't think details on the advertising budgets of individual models are available. You'll likely only be able to find consolidated advertising expenses in the company filings. __________________ - Steve Zs & Coffee - Saturdays at 10AM in Fairfax, VA and Columbia, MD (Click the banner!) LIKE us on Facebook!

11-03-2011, 06:21 PM	#4 (permalink)
m4a1mustang A True Z Fanatic Join Date: Feb 2009 Location: Northern VA Posts: 55,385 Drives: on two wheels Rep Power: 6962	Early on I saw a print ad. It was either the December '08 or January '09 of GQ. 2-page spread of the side profile of a Platinum Graphite coupe. I think there was at least one TV ad that ran for a while. I did some digging through Nissan's annual and quarterly reports and was not able to find anything specific to the Z. Just consolidated advertising expenses. Your best bet would probably be to try and contact someone at the marketing arm of Nissan North America to see if they could help you. __________________ - Steve Zs & Coffee - Saturdays at 10AM in Fairfax, VA and Columbia, MD (Click the banner!) LIKE us on Facebook!

11-03-2011, 06:43 PM	#6 (permalink)
Cmike2780 A True Z Fanatic Join Date: Jun 2010 Location: Long Island Posts: 5,059 Drives: slowwww Rep Power: 29	They use to show the adds in movie theatres when it first came out. Other than that, it has only done cameos. The Z turning into a Maxima is the last one I can think of.... and Fast Five, lol. OP, I would try contacting Nissan directly through email or Facebook. At worst, they send you a canned response you can use for your presentation. __________________ [09][MB][6-Spd MT][Touring][Stillen Gen III][K&N][Borla CBE][Evo-R] [ArchitTEK Photography] Last edited by Cmike2780; 11-03-2011 at 06:45 PM.

11-03-2011, 07:01 PM	#7 (permalink)
LakeShow A True Z Fanatic Join Date: Dec 2010 Location: L.I., NY Posts: 5,307 Drives: Everything Rep Power: 25	I believe they barely sell 9,000 Z's a year. That's incredibly low. But I like it, makes the Z more rare and has held a pretty good value on the market. I'm not going to lie, I like the attention my car gets lol. __________________ \|2013 Audi S4\|Ibis White/Black\|S-Tronic P+\| \|2013 370z\|PearlWhite/Persimmon\|Touring/Sport/Nav\|F.I. CBE 18" CF\| \|Sold\|2011 370z\|Gun Metallic\|Touring/Sport/Nav\|

11-03-2011, 06:31 PM	#5 (permalink)
RandyD A True Z Fanatic Join Date: Mar 2011 Location: Potomac Falls, VA Posts: 2,977 Drives: 2010 370z 7AT Roadst Rep Power: 20	the only thing i've seen is the z as a prize in a McDonalds game.

11-03-2011, 07:31 PM	#9 (permalink)
danpd22 Base Member Join Date: Nov 2011 Location: San Jose Posts: 2 Drives: 92 NA 300zx manual Rep Power: 14	Thanks guys, I'm going to try and contact Nissan directly (not holding my breath for a real response). I've seen a good number of print ads out there and tons of internet banner ads (probably because i've searched for the Z on Google about 8 billion times). I found an article talking about Nissan's new strategy of advertising the brand in general rather than individual models. Maybe this is the reason there haven't been true Z commercials in the last couple years (hence the Z into a Maxima Ad). On top of that Nissan is pushing the Z hard in Europe trying to compete with the Cayman and TT. Any other insight into Z advertising would be greatly appreciated, thanks again guys.

11-03-2011, 08:18 PM	#10 (permalink)
Cmike2780 A True Z Fanatic Join Date: Jun 2010 Location: Long Island Posts: 5,059 Drives: slowwww Rep Power: 29	Don't forget the Z vs chicken add? Gran Turismo, and of course GT Academy which had a tv series on Speed Channel. Nissan has been very specific with the Z's target audience. 20-30 something's guys who want and will spend their entire savings on it and middle aged men who want to look relive their 20-30 something years. __________________ [09][MB][6-Spd MT][Touring][Stillen Gen III][K&N][Borla CBE][Evo-R] [ArchitTEK Photography] Last edited by Cmike2780; 11-03-2011 at 09:26 PM.

11-07-2011, 01:43 PM	#13 (permalink)
Cmike2780 A True Z Fanatic Join Date: Jun 2010 Location: Long Island Posts: 5,059 Drives: slowwww Rep Power: 29	It was just in the UK I think. __________________ [09][MB][6-Spd MT][Touring][Stillen Gen III][K&N][Borla CBE][Evo-R] [ArchitTEK Photography]

11-07-2011, 02:04 PM	#14 (permalink)
FuszNissan A True Z Fanatic Join Date: May 2009 Location: St. Louis Posts: 14,275 Drives: Pure Sex Rep Power: 542	Nissan is more out of the box. Tv shows, Movies, Video Games, Racing, ect. I am sure they have a very large advertising budget, but more grass roots, then just TV commercials and print ads. __________________ Mods: Too Many to list! LouFuszNissan ZDAYZ 2012

11-07-2011, 05:54 PM	#15 (permalink)
Spikuh A True Z Fanatic Join Date: Jul 2009 Location: The Ark Posts: 2,357 Drives: '09 370z Rep Power: 21	The only TV commercial ads I recall were back from when the 370z first launched. I want to say they ran for maybe 6 months based on what my gut tells me.

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