The Origin of the "Fairlady" and "Z" Nomenclature

'10Anamoly · 10-04-2011, 10:33 AM

The name "Fairlady" was given to the new sports car line by Mr. Katsuji Kawamata, President Of Nissan Motors Japan, after he attended the Broadway Musical "My Fair Lady" while visiting the US in 1958. He felt that the name would invoke an image of beauty for the car - because people would think of the beauty of the music and the leading lady in that Broadway Musical.

This is a common and accepted practice within the Japanese culture for selecting automotive names. It is not a usual cultural method here in the US however - so Nissan more commonly used engine size and model numbers as Model Names for the US market. (Note: There are also minor differences in many cases related to engine sizes, safety and emissions equipment between the Japanese home market models (Fairlady Z's) that those exported to other countries)

The More Complete Story: The SPL212 was introduced in 1960. It was a two passenger car with a 1.2 Liter four cycl. engine ( 2 12). The "S" stood for Sport, the "P" was the designation for the Bluebird chassis, and the "L" stood for left hand drive. It is significant to note that "L" left hand drive cars could not be sold in Japan at that time. Thus Nissan's first Sports Car was specifically designed and intended solely for the US market.

To understand why the name "Fairlady" was given to a Sports Car, one has to think in terms of the Japanese culture, rather than that of the America culture. The Japanese revere traditions of Art, Music, Philosophy and the study of Beauty. All of these cultural values are considered to be acquired tastes and skills, gained over a lifetime, through personal study and practice.

Here in the US we place a much higher cultural value on personal creativity. Art and Music are considered to be more a matter of inspiration, personal expression and creativity. We therefore place a higher value on personal creativity and expression, than the resulting traditions of the art or music.

While Mr. Katsuji Kawamata, the President of Nissan Motors of Japan Ltd., was visiting the United States in 1958 he attended a performance, on-Broadway, of the hit musical "My Fair Lady".

A couple of years later (1960), when Nissan was about to introduce its new Sports Car Line, Mr. Kawamata gave it the official name of "Fairlady". He had been so impressed with the beauty of the music and the leading lady in that Broadway Musical, that he thought everyone would relate the name of Nissans new sports car "the Fairlady" to the beauty of the music and the leading lady in the play. Indeed, that is what happened in Japan, the name made perfect sense there and was readily accepted in that market.

The Fairlady Sport Car line continued to evolve through the 1960's with the introduction of the Fairlady 1500 in Oct. of 1962, then the Fairlady 1600 in 1965. Along with this evolution of its product lines, Nissan Motors was attempting to increase it's exports to the US Market.

Mr. Yutaka Katayama, then President of Nissan Motors USA, knew that his customers would not accept the name "Fairlady" for a Sports Car here in the USA, so the Sales and Marketing departments in the US had used the cars model numbers for the most part, in advertising and sales promotion, and with the introduction of the new models for 1965 the badging on the front fenders was changed, on the US cars, from "Fairlady" to "Datsun 1600".

When the new S30 "Fairlady Z" was designed and built for the US Market (as the HLS30) - Mr. Katayama suggested that it not be badged as the "Fairlady' in the US. Mr. K. thought that the car should be named something more aggressive, like "Tiger" or "Shark" in keeping with US cultural traditions and values. That idea having been turned down in Japan, he was willing to accept "Datsun 240-Z". The 240 was a shortened version of the 2400cc engine displacement, and the "Z", which had been the new car's product file designation within Nissan's Design Department.

Mr. Teiichi Hara, General Manager of Design Department No. 2, had given the original sports car plans the file designation "Type Z", as most all of the other characters in the roman alphabet had been previously used. (I suppose that the roman alphabet is used in Japan for alphabetic filing systems ie. alphabetical order.) -Z-

(I do not take credit for this, just sharing)

Alchemy · 10-04-2011, 10:36 AM

Very interesting. I love the Fairlady moniker.

Mt Tam I am · 10-04-2011, 10:40 AM

Good, the story has not changed.

kenchan · 10-04-2011, 10:43 AM

and repeated many times here...

Dustin@Z1 · 10-04-2011, 02:22 PM

The really colorful and interesting story is how and why Katayama-san ended up as the Nissan North America President.

Another equally colorful stoy is how Pete Brock at BRE came into contact with Katayama-san and their partnership in bringing the 240Z's into road racing in the '70s.

onzedge · 10-04-2011, 06:07 PM

Quote:

Originally Posted by Mt Tam I am

Good, the story has not changed.

Quote:

Originally Posted by kenchan

and repeated many times here...

No kidding.

homeryansta · 10-04-2011, 06:16 PM

In American culture, a man's playtoys are always referred to as SHE/HER/etc. I think it is fair to call a car that is admired by many men a feminine name such "FAIRLADY".

Eleanore ring a bell?

edub370 · 10-04-2011, 10:06 PM

Omg he repeated a post

noooo the world will now end. how will our forum ever survive with a member that hasn't read thru every single post on here!? get him!

Jordo! · 10-04-2011, 10:32 PM

Quote:

Originally Posted by homeryansta

In American culture, a man's playtoys are always referred to as SHE/HER/etc. I think it is fair to call a car that is admired by many men a feminine name such "FAIRLADY".

Eleanore ring a bell?

That's actually a very good oberservation, and it is definitely at odds with the preference for masculine looking (lines that are described as "muscular") and masculine named cars in the U.S.

Although... weirdly, I refer to my car occasionally as "Zed" and "he" rather than "she". Didn't do that with my (awfully pretty and girly) Celica GT-S

alcheng · 10-05-2011, 01:27 AM

Quote:

Originally Posted by homeryansta

In American culture, a man's playtoys are always referred to as SHE/HER/etc. I think it is fair to call a car that is admired by many men a feminine name such "FAIRLADY".

Eleanore ring a bell?

It does make sense, however, do you also notice most of the US car maker named their sports car like Mustang, Corvette, VIPER??

DarkZ · 06-22-2012, 04:13 PM

Quote:

Originally Posted by '10Anamoly

The name "Fairlady" was given to the new sports car line by Mr. Katsuji Kawamata, President Of Nissan Motors Japan, after he attended the Broadway Musical "My Fair Lady" while visiting the US in 1958.

It's a good thing that tickets were already sold out for that evenings original plans to attend the ballet presentation of "The Nutcracker".

onzedge · 06-22-2012, 04:14 PM

Quote:

Originally Posted by DarkZ

It's a good thing that tickets were already sold out for that evenings original plans to attend the ballet presentation of "The Nutcracker".

UNKNOWN_370 · 06-22-2012, 08:04 PM

Yes I read this story a thousand times BUT I appreciate the reposts. People own this car and are so ignorant to the history and culture.

Generally speaking: Next time somebody sees a so-called "Poser" with a Fairlady badge. Rest assured this article is what inspired him to do it.

As far as repeat posts. Shhhyt. 1000 thread posts and some of you girls still don't know this. Stop tryin to impress the neighbors and be one with ur car.

Amuse370z · 06-23-2012, 02:29 PM

I don't see how it is ever "poser" to put on the fairlady Z badge.

The car in Japan is named, that, it is literally the same aside from the right hand side wheel.

I would have no problems with people rebadging thier Scion FR-S to Toyota GT86 either.

onzedge · 06-23-2012, 02:47 PM

Quote:

Originally Posted by UNKNOWN_370

Yes I read this story a thousand times BUT I appreciate the reposts. People own this car and are so ignorant to the history and culture.

Generally speaking: Next time somebody sees a so-called "Poser" with a Fairlady badge. Rest assured this article is what inspired him to do it.

As far as repeat posts. Shhhyt. 1000 thread posts and some of you girls still don't know this. Stop tryin to impress the neighbors and be one with ur car.

10-04-2011, 10:33 AM	#1 (permalink)
'10Anamoly Track Member Join Date: May 2010 Location: GA Posts: 882 Drives: 2010 370Z BS M6 Rep Power: 17	The Origin of the "Fairlady" and "Z" Nomenclature The name "Fairlady" was given to the new sports car line by Mr. Katsuji Kawamata, President Of Nissan Motors Japan, after he attended the Broadway Musical "My Fair Lady" while visiting the US in 1958. He felt that the name would invoke an image of beauty for the car - because people would think of the beauty of the music and the leading lady in that Broadway Musical. This is a common and accepted practice within the Japanese culture for selecting automotive names. It is not a usual cultural method here in the US however - so Nissan more commonly used engine size and model numbers as Model Names for the US market. (Note: There are also minor differences in many cases related to engine sizes, safety and emissions equipment between the Japanese home market models (Fairlady Z's) that those exported to other countries) The More Complete Story: The SPL212 was introduced in 1960. It was a two passenger car with a 1.2 Liter four cycl. engine ( 2 12). The "S" stood for Sport, the "P" was the designation for the Bluebird chassis, and the "L" stood for left hand drive. It is significant to note that "L" left hand drive cars could not be sold in Japan at that time. Thus Nissan's first Sports Car was specifically designed and intended solely for the US market. To understand why the name "Fairlady" was given to a Sports Car, one has to think in terms of the Japanese culture, rather than that of the America culture. The Japanese revere traditions of Art, Music, Philosophy and the study of Beauty. All of these cultural values are considered to be acquired tastes and skills, gained over a lifetime, through personal study and practice. Here in the US we place a much higher cultural value on personal creativity. Art and Music are considered to be more a matter of inspiration, personal expression and creativity. We therefore place a higher value on personal creativity and expression, than the resulting traditions of the art or music. While Mr. Katsuji Kawamata, the President of Nissan Motors of Japan Ltd., was visiting the United States in 1958 he attended a performance, on-Broadway, of the hit musical "My Fair Lady". A couple of years later (1960), when Nissan was about to introduce its new Sports Car Line, Mr. Kawamata gave it the official name of "Fairlady". He had been so impressed with the beauty of the music and the leading lady in that Broadway Musical, that he thought everyone would relate the name of Nissans new sports car "the Fairlady" to the beauty of the music and the leading lady in the play. Indeed, that is what happened in Japan, the name made perfect sense there and was readily accepted in that market. The Fairlady Sport Car line continued to evolve through the 1960's with the introduction of the Fairlady 1500 in Oct. of 1962, then the Fairlady 1600 in 1965. Along with this evolution of its product lines, Nissan Motors was attempting to increase it's exports to the US Market. Mr. Yutaka Katayama, then President of Nissan Motors USA, knew that his customers would not accept the name "Fairlady" for a Sports Car here in the USA, so the Sales and Marketing departments in the US had used the cars model numbers for the most part, in advertising and sales promotion, and with the introduction of the new models for 1965 the badging on the front fenders was changed, on the US cars, from "Fairlady" to "Datsun 1600". When the new S30 "Fairlady Z" was designed and built for the US Market (as the HLS30) - Mr. Katayama suggested that it not be badged as the "Fairlady' in the US. Mr. K. thought that the car should be named something more aggressive, like "Tiger" or "Shark" in keeping with US cultural traditions and values. That idea having been turned down in Japan, he was willing to accept "Datsun 240-Z". The 240 was a shortened version of the 2400cc engine displacement, and the "Z", which had been the new car's product file designation within Nissan's Design Department. Mr. Teiichi Hara, General Manager of Design Department No. 2, had given the original sports car plans the file designation "Type Z", as most all of the other characters in the roman alphabet had been previously used. (I suppose that the roman alphabet is used in Japan for alphabetic filing systems ie. alphabetical order.) -Z- (I do not take credit for this, just sharing) __________________ 2013 Ford Mustang GT 374rwhp, 360rwtq SAE / GT500 Axle-Backs / Brembo Pack / Track Pack / Recaros / 6spd

10-04-2011, 10:36 AM	#2 (permalink)
Alchemy A True Z Fanatic Join Date: Jan 2009 Location: Jersey Age: 45 Posts: 4,855 Drives: to acquire tickets Rep Power: 3525	Very interesting. I love the Fairlady moniker. __________________ Ryan 314WHP \| 260LB-FT \| STILLEN \| KONI \| SWIFT \| STOPTECH \| Z1 \| PROJECT MU \| CNT \| UPREV \| FORGESTAR \| BRIDGESTONE \| PWJDM \| ENEOS \| MOTUL

10-04-2011, 10:40 AM	#3 (permalink)
Mt Tam I am A True Z Fanatic Join Date: Jun 2010 Location: California Posts: 10,709 Drives: 370Z T/S/N 6MT & XKE Rep Power: 3844	Good, the story has not changed. __________________ "Does the carpet match the drapes? NO!!! I don't date bald women." Nissan Motorsports 34R Oil Cooler. Stillen CBE. Hotchkis Sport Sway Bars. KW Variant 3 Coilover System. Stillen Gen3 CAI. Michelin Pilot Super Sport. Stillen Brake Ducts. Carbotech™ XP10/XP8 Pads. Z1 Front Rotors. Z1 Stainless Brake Lines. Two degrees of camber

10-04-2011, 06:16 PM	#7 (permalink)
homeryansta Enthusiast Member Join Date: Apr 2011 Location: Brooklyn Park, MN Posts: 424 Drives: 04 se-r spec v, 370z Rep Power: 15	In American culture, a man's playtoys are always referred to as SHE/HER/etc. I think it is fair to call a car that is admired by many men a feminine name such "FAIRLADY". Eleanore ring a bell? __________________

10-04-2011, 10:06 PM	#8 (permalink)
edub370 A True Z Fanatic Join Date: May 2011 Location: KCMO Posts: 3,458 Drives: 09 370z S/T 6MT Rep Power: 21	Omg he repeated a post noooo the world will now end. how will our forum ever survive with a member that hasn't read thru every single post on here!? get him! __________________ 09 370Z ST 6MT//Injen CAI//Greddy CBE//TP//TSW's//Swifts//Stillen lip//Whiteline sways 326whp/268tq

10-04-2011, 10:43 AM	#4 (permalink)
kenchan A True Z Fanatic Join Date: Aug 2009 Location: N/A Posts: 76,801 Drives: N/A Rep Power: 141521	and repeated many times here...

10-04-2011, 02:22 PM	#5 (permalink)
Dustin@Z1 The370Z.com Sponsor Join Date: Jun 2009 Location: NLA Posts: 1,313 Drives: NLA Rep Power: 18	The really colorful and interesting story is how and why Katayama-san ended up as the Nissan North America President. Another equally colorful stoy is how Pete Brock at BRE came into contact with Katayama-san and their partnership in bringing the 240Z's into road racing in the '70s.

06-22-2012, 08:04 PM	#13 (permalink)
UNKNOWN_370 A True Z Fanatic Join Date: Jul 2009 Location: ny'r livn in tx Posts: 8,687 Drives: well over 130m.p.h. Rep Power: 14858	Yes I read this story a thousand times BUT I appreciate the reposts. People own this car and are so ignorant to the history and culture. Generally speaking: Next time somebody sees a so-called "Poser" with a Fairlady badge. Rest assured this article is what inspired him to do it. As far as repeat posts. Shhhyt. 1000 thread posts and some of you girls still don't know this. Stop tryin to impress the neighbors and be one with ur car.

06-23-2012, 02:29 PM	#14 (permalink)
Amuse370z A True Z Fanatic Join Date: Jan 2011 Location: Toronto Posts: 1,170 Drives: '13 PW Fairlady Z Rep Power: 17	I don't see how it is ever "poser" to put on the fairlady Z badge. The car in Japan is named, that, it is literally the same aside from the right hand side wheel. I would have no problems with people rebadging thier Scion FR-S to Toyota GT86 either.

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