why the 370z doesnt sell:::

Neurosis · 04-07-2011, 06:18 PM

Quote:

Originally Posted by SeattleLion

I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month.

In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is.

Personally, I like having a "mystery" car.

Definitely agree with the "mystery" car appeal. When I was looking into buying a sports car, I was comparing the 370 to the Ford Mustang GT and the Hyundai Genesis coupe.

I just didn't like the Genesis enough to buy one, and the Mustang has this "everyday sports car" look to me. I wanted something unique, rare, uncommon - something that draws attention simply because it's the opposite of ubiquitous. That was the appeal of the 370 to me - that fact that there aren't as many 370s around makes it more attractive.

I think that if dealers really had a hard enough time selling 370s that Nissan would start to give incentives, which they're not doing for the 370Z or the GT-R, at least as of a week ago when I bought mine.

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