why the 370z doesnt sell:::

m4a1mustang

Manufacturers spend money on advertising when it's worth it to do so. Would NISSAN see any real gain if they ran a bunch of ads dedicated to the 370? Unlikely.

With regard to televison, GM doesn't advertise the Corvette much at all. Ford really never advertises the Mustang... the one exception being the commercial for the V6 (touting it's fuel economy because that's what sells these days).

The 370 is one of those cars you either want or you don't want. You usually know before you even drive it that you're going to buy it. For a product like that you're better off buying a few print ads in some magazines that your target demographic would read. The first 370Z advert I saw was a print spread in a January '09 issue of GQ.

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- Steve

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Inspector71

Thanks for the observation on "environmental" cars. I used to work for the People's Republic of Palo Alto in California, home to some of the most radical environmentalists in the country. They are a smug, angry and sanctimonious bunch to say the least. I was driving a 66 Sport Fury 440 and they yelled profane comments at me saying I was destroying the earth, threw rocks and even a bottle at me (I gave chase...while still in the car), and tried to force all city employees to leave their cars home on "Car Out" days. What is funny is, some of these people drive an electric car to "protect the environment" and when I asked them the source of the electricity, they said an outlet! They couldn't comprehend that most electricity is generated by burning coal. The more electricity used, the more coal that is burned...I believe I offended them because I punctured their smugness...rock on

370Zsteve

So true, Steve!

The only time I see 370Z's in advertisements is like the commercial where the guy stretches his Z into a Maxima after he learns a baby is on the way. And other times, the Z has been featured in generic Nissan ads, not unlike GM with the Corvette. They are marquee cars, meant to show off engineering, not make gobs of money. Only Porsche can do that since the badge alone costs $30 Grand.

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SOLD MY Z MARCH 2018 - another Core OG moves on - new ride 2019 Z Corvette Grand Sport - no mods necessary but already have eyes on HFC and intakes LOL IT NEVER ENDS.