why the 370z doesnt sell:::

Nismo89 · 04-04-2011, 03:20 PM

why does the 370z not sell? well all comes down to the money...... people just dont have it and the little money they do have, they are saving because of the hard times. why would they spend thousands of dollars theey dont have?

Money is the problem or at least ONE of the MAIN problems they arent selling right now now as much.

SeattleLion · 04-07-2011, 02:58 PM

I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month.

In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is.

Personally, I like having a "mystery" car.

Red__Zed · 04-07-2011, 05:46 PM

Quote:

Originally Posted by SeattleLion

I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month.

In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is.

Personally, I like having a "mystery" car.

Their business case called for 25k units a year.

m4a1mustang · 04-07-2011, 05:50 PM

Quote:

Originally Posted by Red__Zed

Their business case called for 25k units a year.

I believe it was actually 30k. I remember talking to the marketing director for the 370Z at ZDayZ last year. He said they all thought Nissan Corporate was crazy as they were projecting 30k units to sell a year (like the 350Z) while everyone in North America thought it would be significantly less than that.

Surely enough they had to cut production as there was only demand for about 10,000 units a year.

Red__Zed · 04-07-2011, 06:26 PM

Quote:

Originally Posted by m4a1mustang

I believe it was actually 30k. I remember talking to the marketing director for the 370Z at ZDayZ last year. He said they all thought Nissan Corporate was crazy as they were projecting 30k units to sell a year (like the 350Z) while everyone in North America thought it would be significantly less than that.

Surely enough they had to cut production as there was only demand for about 10,000 units a year.

They projected 30,000, but the project was approved based on 25k as a minimum. Oops....

m4a1mustang · 04-07-2011, 06:32 PM

Quote:

Originally Posted by Red__Zed

They projected 30,000, but the project was approved based on 25k as a minimum. Oops....

Red__Zed · 04-07-2011, 08:47 PM

Quote:

Originally Posted by m4a1mustang

Somebody got fired

Neurosis · 04-07-2011, 06:18 PM

Quote:

Originally Posted by SeattleLion

I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month.

In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is.

Personally, I like having a "mystery" car.

Definitely agree with the "mystery" car appeal. When I was looking into buying a sports car, I was comparing the 370 to the Ford Mustang GT and the Hyundai Genesis coupe.

I just didn't like the Genesis enough to buy one, and the Mustang has this "everyday sports car" look to me. I wanted something unique, rare, uncommon - something that draws attention simply because it's the opposite of ubiquitous. That was the appeal of the 370 to me - that fact that there aren't as many 370s around makes it more attractive.

I think that if dealers really had a hard enough time selling 370s that Nissan would start to give incentives, which they're not doing for the 370Z or the GT-R, at least as of a week ago when I bought mine.

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04-04-2011, 03:20 PM	#1 (permalink)
Nismo89 A True Z Fanatic Join Date: Mar 2011 Location: Colora, MD Age: 35 Posts: 15,831 Drives: daily Zen and woosah Rep Power: 37387	why does the 370z not sell? well all comes down to the money...... people just dont have it and the little money they do have, they are saving because of the hard times. why would they spend thousands of dollars theey dont have? Money is the problem or at least ONE of the MAIN problems they arent selling right now now as much.

04-07-2011, 02:58 PM	#2 (permalink)
SeattleLion Base Member Join Date: Sep 2010 Location: Seattle WA Posts: 226 Drives: '13 Mustang GT Prem. Rep Power: 234	I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month. In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is. Personally, I like having a "mystery" car.