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***Note: I started this tally about 6 months ago so dad may not be the only source, I forget. But I got all the information from this forum from other threads. It was just a matter of putting it all in an Excel spreadsheet. |
One thing I think these numbers should do is quiet down any terds here bitching about why hasn't Nissan made major cosmetic or performance changes YET, only after 3 years. I mean what are people thinking really. 10,000 cars a year for a company as large as Nissan is not something you change everytime the wind blows.
Now oil coolers and brakes are another topic, a topic there are already 17,000 threads about. So don't go there here please. |
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Exhaust discussion is going to be fun when we are all driving electric cars. "Hey guys, check out this new .mp3 exhaust file I made." :icon17: |
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Damn I like that exhaust note on your Nissan, do you know where I can get a file converter so I can use it on my Ford? |
I would say sales numbers are down cuz of the economy, tsunami, mustangs,camaros,challengers, and people getting fatter. And people still hating imports not knowing their american car is made in mexico and canada.
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The economy has a lot to do with it, it's back to "needs and wants". The 370Z arrived at a bad time, right in the middle of a Global economic crisis. 2 seat sports cars are not practical for most people. When people loose jobs or have no faith in the economy they scale back and only buy what is needed not what they want. The bad press about dangerous brakes and over heating oil did not help either.
The end of '09 was horrific for the 2 seat sport car market. Winter was on the way for most States, the economy was boiling over and car companies were dumping huge incentives to unload unsold 2 seat sport cars. It's not the 370Z either, numbers are down for everyone. At the end of '09 Porsche was dumping all cars for 23%-25% off MSRP and cut NA allocations by 40% for '10-'11. Miata always had huge discounts at the end of the year, about $6K off. Mazda dealers were calling back offering about 22% off MSRP. 15% off Corvettes. A interesting thing about the Tsunami. It and the economy created a "perfect storm" in the car market for some people. New supply was reduced after May due to the tsunami. There was almost no production. Demand for used cars went up. I know someone who bought a brand new left over '09 Z in late '10 for huge money off invoice because of the economy. They just sold the car private party for $500 less then what they paid for it brand new after driving it for 14 months! That will never happen again. Mustangs and Camaros have rear seats so that helps with their sales and base prices are lower. |
"It's the economy, stupid!"
I think that's really all it is. It was mentioned earlier that Nissan intentionally produces a low number to protect the Z's image... that's not true. If Nissan could sell 100k of these a year they would do it in a heartbeat. The fact that they planned on 30k in sales in the first year and approved the project on that assumption and now have only sold around 28k three years in shows just how bad things are. I mean we are at 9.2% unemployment if you like to go off the numbers that the government gives us. Real unemployment is actually over 15% if you count the people that have given up on looking for work. It is VERY difficult for a 2 seat sports car like the Z to thrive in this economy, especially given how competitive the 30-40k segment is. It is very tough out there. Even cars like the Mustang 5.0 and the Camaro SS are struggling compared to how they have sold in better economic times. If it wasn't for the V6 models those cars would be in the same situation as the Z. |
^^ Totally agree. Not just unemployment though... people with the same job 10 years ago are making less and have cut back significantly on descretionary spending. Throw in inflation into the mix and suddenly a splurge on a $40k sports car isn't as appealing. I think that's one of the reasons companies like Hyundai (Genesis Coupe), Toyota/Subaru (FT-86/BRZ) are targeting the sub $30k sporty coupe market. Those that can still afford to splurge will likely venture upmarket, while those who could barely afford the 370Z will likely look towards something more affordable. I think $30K-50k sports car segment is gonna thin out even more if the economic slump continues. Overall though, I think all affordable sports cars are in trouble in the short term. Power specs appeal to the new car buyers in this segment, and with the Mustang and Camaro getting bumps in that department, the Z is gonna be less appealing. It's all about ego's and image when it come to sports cars after all.
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2011----------------------2010
Jan..567------------------ 673 Feb..571------------------699 Mar..974-----------------1,095 April.942------------------ 952 May..847-----------------1,217 June.644-------------------892 July..550-------------------976 Aug..517-------------------823 Sept..469-------------------787 Oct..442--------------------745 Nov..356--------------------630 Dec..449---------------------726 |
almost 3k less than 2010
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The Z being so limited is a very very good thing for the owners. Nissan builds what's ordered, be it by the customer or dealership. The 370Z has the 2nd best resale value for a sports coupe, behind the 335i and ahead of the Audi A5/S5. Not even the G37 can make that claim.
Nissan truly got it right with the 370Z in more ways than one. Owners can look forward to keeping their cars for a long time and still getting a lot of money back for them if they decide to sell. |
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