2010 monthly 370Z's sold

CWofRR

I like this thread!

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FERRARI

At a local not-that-big of a dealership, there are nine 2010 Zs sitting....eight of them are roadsters and automatics......they cant seem to sell them, they have been there for 2 months that I know of

Kirkster

This is what happens when you discontinue Yellow in favor of 36 shades of grey...

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For eastwest:

cave vulture

In 2008 Nissan sold 10,337 350Zs. In 2009 Nissan sold 13,117, mostly the brand new 370Z. Now in 2010 sales are not going over 10,000. Not a good sales trend.

SeattleLion

It all really depends on Nissan's marketing strategy. No mainstream car maker that produces sportscars (like GM, Nissan, Mazda) really expects the sportscar to sell in tremendous quantity. I think most big car companies use their sportscars to generate excitement for the brand. This translates to increased sales for the mainstream, more profitable cars.

How many people go to a Nissan dealer with some interest in a new family car and then see the Z and fall in love. Do those people buy Z's? Not likely, especially if their spouse is with them.

I don't think that Nissan will terminate the Z due to sub 10,000 unit sales. However, if the Z draws a yawn from the automotive press, or worse yet, the car is ignored by customers, then the brand could die.

The stats quoted is very powerful evidence of the Z's strength even in a bad economy. My guess is that the market for sports cars in any given price band is fairly fixed. Market growth is probably tied directly to the number of people in a given demographic (age, income, etc.). I think the key indicator is market share within the price band. I don't know what those numbers are, but I know that if I were making brand decisions, that is the key indicator for me.

In the old days, when it took the best part of a year to retool for a new model, the capital investment required to build a car was huge. You had to sell a serious number of cars to pay off that investment.

Now, thanks to computers and automation, building a new model only costs a fraction of what it did 20 years ago. Now the same line can produce several models. Given that, and that the Infiniti G and Z share a lot of hardware (and software) in common, The cost of making a Z should be fairly constant regardless of sales volume. The tools, programs, and plants already "know" how to build a 370. In addition, the cost of marketing the Z is low. Nissan doesn't run a lot of ads for the product.

Car companies routinely make models that are loss leaders. The Honda Insight during its first years cost Honda more to make than the retail price. There are many other examples of this.

I suspect that the continued existance of the Z depends on Nissan's image of itself. Like Chevy, Nissan likes that it makes one of the best sports cars at a reasonable price that compete with cars costing twice as much.

It all isn't dollars and cents (or yen). This isn't only true of car companies. Remember those TV ads where Apple made fun of Windows? Those ads made a lot of Microsoft employees angry; so angry that for the first time in over five years, Microsoft committed hundreds of millions of dollars on TV advertising. Perhaps the Z is a point of pride for Nissan. Maybe it isn't terribly important how many absolute dollars the Z brings in. Maybe what counts is that the Z gives the Nissan engineers and other workers a place to build a car that is seen as a winner; a car that competes with the world's most respected car companies.

Just my 2 cents.

dad

2010 -------------------- 2009
January-- - 673.......... 1,280
February--- 699.......... 1,452
March--- - 1,095 .........1,632
April ------ 952............1,561
May--------1,217.........1,278
June---------892............924
July----------976............890
August------823............837
September--787...........802
October------745...........824
November---630...........713

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kenchan

short every month except july.

LONDON2012

Looks like they will just barely sell 10k on the year.

dad

Probably because of bad economy news the past two months!

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Jessobear

Very interesting. Do you happen to have sales numbers tied to model years rather than calendar years?

dad

2010 -------------------- 2009
January-- - 673.......... 1,280
February--- 699.......... 1,452
March--- - 1,095 .........1,632
April ------ 952............1,561
May--------1,217.........1,278
June---------892............924
July----------976............890
August------823............837
September--787...........802
October------745...........824
November---630...........713
December---726...........924
Total ..... 10,215....... 13,117

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kenchan

hey the quantity went up.

sucasa

January 1, 2011
i bought mine on New Years

TypeOne

Is there a break down of how many per each color was sold by year?

dad

I'm still lookin in other sites, no luck yet!

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