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Pricing guesstimates

What are you guys guessing for pricing right now? I'm hoping it won't be too far from current pricing even though I know they're shooting to compete with the Cayman

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Old 11-06-2008, 10:43 PM   #1 (permalink)
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Default Pricing guesstimates

What are you guys guessing for pricing right now? I'm hoping it won't be too far from current pricing even though I know they're shooting to compete with the Cayman performance wise. Nissan is still an every-man's car brand and the Z should be positioned as such.
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Old 11-06-2008, 10:53 PM   #2 (permalink)
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Originally Posted by cstr_Cali View Post
What are you guys guessing for pricing right now? I'm hoping it won't be too far from current pricing even though I know they're shooting to compete with the Cayman performance wise. Nissan is still an every-man's car brand and the Z should be positioned as such.
Well our initial guess was 29500. In the Z focus group meeting (which was held on Aug 21st 2008) they announced the Z base price would be 29500. But today there were some Japanese documents circulated on the web and here you can see it yourself



Get your calculator ready and call you Japanese friends

Basically here are some of the info from the image


Base 6MT 31,880

ST (our touring) 6MT 38,350 -41K

7AT 40,300- 42

Also notice the weight has jumped to 3260 lbs instead of speculated 3134
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Old 11-06-2008, 11:18 PM   #3 (permalink)
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Kinda pricey considering that's just the base model, but it is a high caliber performance car.
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Old 11-07-2008, 09:58 AM   #4 (permalink)
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dude, the 2009 wrx sedan is going to start 6k cheaper with AWD and 0-60 in 4.7 seconds...the 370z better be ridiculous for that price
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Old 11-07-2008, 06:38 PM   #5 (permalink)
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dude, the 2009 wrx sedan is going to start 6k cheaper with AWD and 0-60 in 4.7 seconds...the 370z better be ridiculous for that price
i read that tha 09 wrx is 5.1 and tha sti is 4.9
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Old 11-07-2008, 07:24 PM   #6 (permalink)
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I will bet any amount of money the base is under $30k

it is simple business, people see $29,999 and it gets them in the door, they see $30,000 and it turns them off

it may be a $1 difference but that isnt what people see...trust me I was a business major and did many studies on stuff like this, it's mind blowing
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Old 11-07-2008, 08:17 PM   #7 (permalink)
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i read that tha 09 wrx is 5.1 and tha sti is 4.9
That's pretty fast . I personally not a big fan of 4 doors, 4 seater performance sedans but if I were to get a 4 door, I think it would be Lancer Evo. I like the look of that car.
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I will bet any amount of money the base is under $30k

it is simple business, people see $29,999 and it gets them in the door, they see $30,000 and it turns them off

it may be a $1 difference but that isnt what people see...trust me I was a business major and did many studies on stuff like this, it's mind blowing
You do have a good point. We see this in effect every single day in various stores. It was discussed in the focus group meeting that it'll be $29,500 but that recent leaked documents is showing other wise. I'm not sure how old these docs are but I would love to see a 29,500 price tag. BUT I will say this, with such a big upgrade and HP bump, it kinda make sense that the car will go up more than $1000 dollars since the base price is $28,510



Do you see where I'm going with this? If you were in charge of new Nissan Z pricing, would you give the brand new Z away for $900 more than the current model?
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Old 11-07-2008, 08:44 PM   #8 (permalink)
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I don't know what the growth of incomes are at the present, but I imagine incomes to be remaining either stagnant or decreasing. With that said people will be pinching their wallets even tighter, and the Z customer probably for the most part doesn't have inelastic enough an income to accommodate a price increase of much more beyond where the Z is that present, and that's if you want to sell the car in decent numbers.
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Old 11-07-2008, 09:01 PM   #9 (permalink)
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Originally Posted by cstr_Cali View Post
I don't know what the growth of incomes are at the present, but I imagine incomes to be remaining either stagnant or decreasing. With that said people will be pinching their wallets even tighter, and the Z customer probably for the most part doesn't have inelastic enough an income to accommodate a price increase of much more beyond where the Z is that present, and that's if you want to sell the car in decent numbers.
I agree

while I have a pretty good job, I have a lot of student loans which hinder me to the point where a $1000 this way or that way can make or break a deal

I really only want a base model or maybe the next model up, I had the enthusiast 350Z and that was plenty fine for me
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Old 11-23-2008, 11:00 PM   #10 (permalink)
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Originally Posted by cstr_Cali View Post
I don't know what the growth of incomes are at the present, but I imagine incomes to be remaining either stagnant or decreasing. With that said people will be pinching their wallets even tighter, and the Z customer probably for the most part doesn't have inelastic enough an income to accommodate a price increase of much more beyond where the Z is that present, and that's if you want to sell the car in decent numbers.
The economy has no bearing on cars like the 370Z because it isn't a car for the masses. True, it's an affordable enough car for many people but it isn't a car that Nissan relies on for volume sales. It's not a four door family sedan that is marketed to move units like the Altima, Accord, Camry, etc... Nissan will have no problem raising the price because they're not trying to sell 500,000 370Z's a year.

Nissan isn't a premium brand but the 370Z is one of the more expensive cars they sale. You can end up getting into Infiniti territory configuring an altima or maxima depending on what options you add on. I'm looking to get a 2009 370Z automatic with all the bells and whistles and I'm expecting to spend around $40,000 and probably more if I opt for extended warranty, or any service plans like oil changes, etc...
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Old 11-23-2008, 11:38 PM   #11 (permalink)
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The economy has no bearing on cars like the 370Z because it isn't a car for the masses. True, it's an affordable enough car for many people but it isn't a car that Nissan relies on for volume sales. It's not a four door family sedan that is marketed to move units like the Altima, Accord, Camry, etc... Nissan will have no problem raising the price because they're not trying to sell 500,000 370Z's a year.

Nissan isn't a premium brand but the 370Z is one of the more expensive cars they sale. You can end up getting into Infiniti territory configuring an altima or maxima depending on what options you add on. I'm looking to get a 2009 370Z automatic with all the bells and whistles and I'm expecting to spend around $40,000 and probably more if I opt for extended warranty, or any service plans like oil changes, etc...
You know, I was thinking about this today and I think what you quoted me on is far more applicable to the Chevy Camaro than the 370Z. Totally out of left field until you understand how heavily GM is counting on the Zeta Camaro to sell. Nissan on the other hand isn't too concerned with selling 100k+ Z's a year. I have no idea what the sales targets are for the Z34 but I'm sure it's a modest number. Anyways, I digress; My point was to emphasize the need to keep the Z34 as attainable as possible despite the lofty aspirations on behalf of Nissan to see this car running neck and neck with some of Deutschlands' finest on a performance level. Looking at the facts I think Nissan has delivered both price and performance wise.
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Old 11-23-2008, 11:42 PM   #12 (permalink)
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You know, I was thinking about this today and I think what you quoted me on is far more applicable to the Chevy Camaro than the 370Z. Totally out of left field until you understand how heavily GM is counting on the Zeta Camaro to sell. Nissan on the other hand isn't too concerned with selling 100k+ Z's a year. I have no idea what the sales targets are for the Z34 but I'm sure it's a modest number. Anyways, I digress; My point was to emphasize the need to keep the Z34 as attainable as possible despite the lofty aspirations on behalf of Nissan to see this car running neck and neck with some of Deutschlands' finest on a performance level. Looking at the facts I think Nissan has delivered both price and performance wise.
I understand what you're saying. I think that in todays world $40,000 for a fully loaded Nissan that has all the bells and whistles(navigation, etc...) and can compete performance wise with German cars that cost a lot more similarly configured is a great bargain. You're right about the new camaro, GM is losing money and needs all of it's cars to meet and exceed any sales projections they have.
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Old 11-24-2008, 10:27 AM   #13 (permalink)
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I will wait until August or Nov 09 then I can pick up a used one for much cheaper.... Im sure there will be a few with the mods I want for 5 or 6k cheaper than a new one....
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Old 11-25-2008, 08:10 AM   #14 (permalink)
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... I think that in todays world $40,000 for a fully loaded Nissan that has all the bells and whistles(navigation, etc...) and can compete performance wise with German cars that cost a lot moresimilarly configured is a great bargain...
I'm sorry guys, though I LOVE the 370z, I'm just not willing to spend $40k on it. I can't spend that much money on sumn that I wanna chuck around traffic and mod, thats probably gonna get scratched and banged up a lil bit.
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Old 11-08-2008, 03:10 PM   #15 (permalink)
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I hope the auto is below $35k...fingers crossed!
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