Nissan "no-show" at the auto show

motoextreme · 01-18-2010, 12:49 AM

Its not just Nissan, Ferrari didnt show at Los Angeles either. I'd wager on it just being a sign on the times, everyone is trying to cut back a bit.

Sucks...

schrute · 01-18-2010, 01:33 AM

^It does suck. Seeing (and sitting in) a Z34 at last year's show got me all fired up to look into Z's again (I wanted one back in HS and again when the Z33 came out but couldn't afford it at the time). It seems to me that the shows are a significant marketing tool and shouldn't be sacrificed so easily, especially since Nissan was one of the only major players absent here this year (Mercedes-Benz was the only other no-show here this year).

There are Nissan TV commercials every other commercial break it seems, it's hard to imagine that attending a car show is too expensive to justify, and we're a small market compared to some of the other cities you guys said they skipped, again it's hard for me to believe.

I hope this is temporary. I can always go to a dealer to look at a car but the show makes it so easy to see everything in a few hours, compared to a few days to see the same number of cars at the dealers.

AK370Z · 01-18-2010, 06:06 AM

Nissan is not attending ALL auto shows to cut down cost

Quote:

Nissan recently announced a broader initiative to cut costs in almost every single area of the company, including production and operations around the world. In addition, the Japanese automaker also confirmed it won't be attending several auto shows to take place in the next few years, including the 2010 North American International Show (NAIAS). The reason? Nissan attempts to reduce costs and investing money into a fancy display at the show doesn't make sense given the economic turmoil.

"Nissan by no means was targeting to be, or not to be, in Detroit," Nissan spokesman Scott Vazin was quoted as saying by The Detroit News. However, Vazin explained that dealerships may be allowed to participate into future regional shows but refused to provide more details on the steps they must follow.

According to the same source, Nissan will attend a single auto show in North America - in New York this April, while major events such as the ones in LA (November) and Chicago (February 2010) will be skipped. In addition, Nissan won't show up at the Frankfurt show in September but will take part at events in Shanghai, Tokyo and 2010 Geneva.

But even if Nissan plans to say "fold" to a number of shows, organizers of the North American International Auto Show express their confidence that all the other manufacturer will still attend the conference and won't follow Nissan's example.

"I don't get the feeling it will snowball. I still foresee a high degree of participation," Doug Fox, co-chair of the Detroit show, commented on according to the aforementioned source.

Nevertheless, a final decision is expected to be announced next week as further discussion will take place between Detroit auto show organizers and automakers in Geneva.

sig11 · 01-18-2010, 10:53 AM

Quote:

Originally Posted by AK370Z

Nissan is not attending ALL auto shows to cut down cost

It's sad.. NAIAS is nothing like it used to be. They keep wanting to expand the convention center yet the show keeps shrinking. The best part of last year's auto show was losing my $20 at the casino afterwords.

ChrisSlicks · 01-18-2010, 12:44 PM

Quote:

Originally Posted by AK370Z

Nissan is not attending ALL auto shows to cut down cost

They attended the New England International auto-show in Boston in December.

Mercennarius · 01-18-2010, 12:54 PM

Quote:

Originally Posted by AK370Z

Nissan is not attending ALL auto shows to cut down cost

Not True. I can't remember where I saw the article but Nissan recently listed the auto shows they will be attending this year, not many...about 4 or 5. They did cut back though...I know they were at the Tokyo Auto Salon Show this past weekend...

UNKNOWN_370 · 01-18-2010, 02:19 PM

All I know is they need to bring back the fun stuff at the auto show again... I remember the new york naias having michael keatons batmobile and the back to the future car and stuff.I wanna see christian bales batmobile and other hot movie cars.
Another year I remember jeep rigging up dirt inclines 75 degrees steep and they made there wrangler and cherokee jeeps drive up them. Plus they made a small dirt track of boulders and dirt, then drove there vehicles on them to show how capable there 4wd systems are. That was impressive.
What was best at last years dallas auto show was this guy that had every generation Z and a GT-R. That display made me cream my pants...lol gotta check my sd card for those pics other than that, nothing outrageously creative in auto shows lately.
C/S
The last couple years nissan been saying they won't be doing any auto shows. But then I see them in the dallas auto show. Go figure.

Modshack · 01-18-2010, 02:26 PM

Quote:

Originally Posted by ChrisSlicks

They attended the New England International auto-show in Boston in December.

Quote:

Originally Posted by UNKNOWN_370

The last couple years nissan been saying they won't be doing any auto shows. But then I see them in the dallas auto show. Go figure.

In a lot of these cases it is dealer groups that are shouldering the cost to go into these regional shows when Nissan Corporate is a No-show..

370zdub · 01-19-2010, 01:47 AM

I went to the SLC auto expo and I was also disappointed to not see Nissan there. I did throw up in my mouth a little when I watched a little boy climb all the way to the top of the hoop and onto the windshield of the Corvette ZR1 that was on display..

AK370Z · 01-19-2010, 02:15 AM

Quote:

Originally Posted by AK370Z

Nissan is not attending ALL auto shows to cut down cost

Quote:

Originally Posted by sig11

It's sad.. NAIAS is nothing like it used to be. They keep wanting to expand the convention center yet the show keeps shrinking. The best part of last year's auto show was losing my $20 at the casino afterwords.

Quote:

Originally Posted by ChrisSlicks

They attended the New England International auto-show in Boston in December.

Quote:

Originally Posted by Mercennarius

Not True. I can't remember where I saw the article but Nissan recently listed the auto shows they will be attending this year, not many...about 4 or 5. They did cut back though...I know they were at the Tokyo Auto Salon Show this past weekend...

I think I should've been more clear. When I said Nissan won't attend "ALL", I didn't mean they will not attend all car shows. They will NOT attend ALL car shows but they will go to selected car shows.

UNKNOWN_370 · 01-19-2010, 10:38 AM

Quote:

Originally Posted by Modshack

In a lot of these cases it is dealer groups that are shouldering the cost to go into these regional shows when Nissan Corporate is a No-show..

Makes sense... the show is a sourrce of pre-sales for the area dealerships. Not having there product @ the show with so many other companies there can hurt sales.

370Zsteve · 01-19-2010, 12:51 PM

They will be at the only one that matters, the show at the Jacob Javits Center in NYC. April 2-11, 2010. Be there.

fairladyZ34 · 01-19-2010, 07:42 PM

they prob saw the genesis coupe there and got scared

schrute · 01-19-2010, 10:18 PM

Haha, there was a decent looking Genesis there actually. Didn't get a pic at the show but I found one online. I've always been a sucker for good looking cars in orange, if I ever paint the Z I'll do something like this.

01-18-2010, 12:49 AM	#16 (permalink)
motoextreme Track Member Join Date: Nov 2009 Location: Chino Hills, CA Posts: 971 Drives: Nismo NO MODS! Rep Power: 369	Its not just Nissan, Ferrari didnt show at Los Angeles either. I'd wager on it just being a sign on the times, everyone is trying to cut back a bit. Sucks... __________________ Fast Intensions / NST / Mishimoto / Alpine / JDM / Volk / Brembo / Rotora / Seibon / Stillen / Password: JDM / KW / MR Works / RAW / Sun Auto / B&M / Amplified Motorsports

01-18-2010, 01:33 AM	#17 (permalink)
schrute Track Member Join Date: Aug 2009 Location: utah Posts: 781 Drives: my z every day Rep Power: 17	^It does suck. Seeing (and sitting in) a Z34 at last year's show got me all fired up to look into Z's again (I wanted one back in HS and again when the Z33 came out but couldn't afford it at the time). It seems to me that the shows are a significant marketing tool and shouldn't be sacrificed so easily, especially since Nissan was one of the only major players absent here this year (Mercedes-Benz was the only other no-show here this year). There are Nissan TV commercials every other commercial break it seems, it's hard to imagine that attending a car show is too expensive to justify, and we're a small market compared to some of the other cities you guys said they skipped, again it's hard for me to believe. I hope this is temporary. I can always go to a dealer to look at a car but the show makes it so easy to see everything in a few hours, compared to a few days to see the same number of cars at the dealers. __________________ my journal \| 2009 370z touring \| 6mt \| platinum graphite \| my album second skin \| mr works \| fast intentions \| ssr \| eibach \| hotchkis \| spc \| toyo \| bluebatmobile \| v-led \| jwt \| ventureshield \| tinted tails

01-19-2010, 01:47 AM	#24 (permalink)
370zdub Track Member Join Date: Jun 2009 Location: UT Posts: 628 Drives: 09 370z 6mt,10 Ford Rep Power: 17	I went to the SLC auto expo and I was also disappointed to not see Nissan there. I did throw up in my mouth a little when I watched a little boy climb all the way to the top of the hoop and onto the windshield of the Corvette ZR1 that was on display.. __________________ 2010 Ford 6.4L Power Stroke Diesel: 588whp/1082wtrq 2007 Dodge 6.7L Cummins Diesel: 788whp/1405wtrq, runs 12's @ 7400lbs, Still miss my 370z!

01-19-2010, 12:51 PM	#27 (permalink)
370Zsteve A True Z Fanatic Join Date: Sep 2009 Location: Gold Coast CT Posts: 10,599 Drives: 2019 Corvette G.S. Rep Power: 43	They will be at the only one that matters, the show at the Jacob Javits Center in NYC. April 2-11, 2010. Be there. __________________ SOLD MY Z MARCH 2018 - another Core OG moves on - new ride 2019 Z Corvette Grand Sport - no mods necessary but already have eyes on HFC and intakes LOL IT NEVER ENDS.

01-19-2010, 07:42 PM	#28 (permalink)
fairladyZ34 A True Z Fanatic Join Date: Aug 2009 Location: Central NJ Posts: 1,577 Drives: 08 G37S Black M6 Rep Power: 19	they prob saw the genesis coupe there and got scared __________________ From Z to G to BMW and back to a G! Nismo for life

01-18-2010, 02:19 PM	#22 (permalink)
UNKNOWN_370 A True Z Fanatic Join Date: Jul 2009 Location: ny'r livn in tx Posts: 8,687 Drives: well over 130m.p.h. Rep Power: 14858	All I know is they need to bring back the fun stuff at the auto show again... I remember the new york naias having michael keatons batmobile and the back to the future car and stuff.I wanna see christian bales batmobile and other hot movie cars. Another year I remember jeep rigging up dirt inclines 75 degrees steep and they made there wrangler and cherokee jeeps drive up them. Plus they made a small dirt track of boulders and dirt, then drove there vehicles on them to show how capable there 4wd systems are. That was impressive. What was best at last years dallas auto show was this guy that had every generation Z and a GT-R. That display made me cream my pants...lol gotta check my sd card for those pics other than that, nothing outrageously creative in auto shows lately. C/S The last couple years nissan been saying they won't be doing any auto shows. But then I see them in the dallas auto show. Go figure.

01-19-2010, 10:18 PM	#29 (permalink)
schrute Track Member Join Date: Aug 2009 Location: utah Posts: 781 Drives: my z every day Rep Power: 17	Haha, there was a decent looking Genesis there actually. Didn't get a pic at the show but I found one online. I've always been a sucker for good looking cars in orange, if I ever paint the Z I'll do something like this. __________________ my journal \| 2009 370z touring \| 6mt \| platinum graphite \| my album second skin \| mr works \| fast intentions \| ssr \| eibach \| hotchkis \| spc \| toyo \| bluebatmobile \| v-led \| jwt \| ventureshield \| tinted tails

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