Not a Priority?

Originally Posted by SG4247

I worked for many years (over a decade) as a teir one supplier to Nissan, Subaru and Honda for engine and drivetrain assemblies.

As a result, I know each company, their engineers and management very well.

Bottom line: Nissan does not make money on the 370Z program. Not enough sales volume and margin to invest in new product design and development. I know that there are those at Nissan that have great loyalty to the long heritage of the Z product (like Corvette & Camaro, do at GM).

Problem is the the bean counters put pressure on leadership to make certain margins and payback on capital investments by program. Nissan has hopefully now gotten thier ROI on the product since production began in 2008, but I would be surprised if the bankers would be willing to invest millions in new design and tooling for a new 400Z.

I really love the 370Z product, and even liked my old 280ZX very much.

The 370Z is a great and well balanced performance sports car that is affordable.

Hang on to yours, because in 10 years when there arent any, you will be glad you kept it.

Originally Posted by 280driver

Well, my point was that the Z should represent more to the brand than simple unit margins. Make good margins on all the high volume models so you can afford less margin on the Z. The Z represents the brands sportiness better than the GTR to many people because it's historically more recognizable and obtainable. If you want better sales, keep the car updated and competive. Spend some on marketing and incourage grass roots racing. I'm very happy with my 280Z but am hoping for a modern equivalent to add to the stable (I love the 370 too). Come on Nissan, don't loose your identity.