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mine wasn't JDP, i'll look at the name when i head home for lunch
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Lol.. As my studying for my marketing final, i come upon this thread.. what are the chances. Yea, Nissan uses a third-party, but if Nissan did in-house surveying, there are a lot of pit-falls (increased cost, data errors, skewing, etc) Increased costs only gets passed down to you the buyers of the car. Also these surveying/marketing companies, actually do a better job and cheaper, and provide a clearer and concise information for Nissan to move forward with their models. Sorry, Im in marketing mode right now.
Gotta get back to studying. |
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Angry? Why? |
"it (surveys) will show Nissan that there is still a market for such a sports car."
Nissan will know there is a market for sports cars by counting the number that are purchased worldwide. Also I don't recall the survey asking my recommendations for improvement in the 370Z. Surveys are just "feel good" questions about the purchase and dealership. |
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