Nissan taking over Mitsubishi?

MacCool

Yep. The Z is a niche car. It's not a Nissan mainstay, it's nostalgia. The market for it is too limited to ever expect Nissan to show it much love. I suspect it, or some version of it, will be in the lineup for at least awhile, but I can understand why it's been on the market unchanged for 8 years.

DavidZ370

Mitsu and Nissan now have something in common, the EVO and the Z both have been mainly unchanged, only thing is Evos actually hold their value

Dirk McGurck

I think Toyota for a while and now Honda with the new Civic are the two most boring large manufacturers.

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2009 370Z Touring with Sport

MacCool

Right. So you have to ask yourself what role "exciting" cars play in a car company's success. The Toyota Supra used to be a real contender in the GT market, likewise the RX-7, and the NSX was a great car too. All three companies seem to have been doing quite well without them....I'm not sure anyone other than the enthusiasts that cater to that niche really even noticed their passing. In the scheme of things...who would mourn the passing of the Z, and would Nissan abandoning that niche be as smart for Nissan as it was for Toyota, Honda, and Mazda?

Many people on this forum complain about how long the 370Z has been on the plate. I see us as being fortunate that the car hasn't been killed off altogether.

UNKNOWN_370

I don't agree. Halo cars are all important for every car brand. Halo cars are the center of marketing strategy. Even non enthusiasts want to believe there car was bred from heritage.

Why did Honda make the NSX, why they brought back the Type R? People were LOSING INTEREST IN THE BRAND.
The bread and butter civic was the worst one in history and the market share was dwindling.

Why did Toyota make the toyobaru , the LFA and now the BMW-Toyota sports car for 2018, the RCF and brand new is350. Toyota in 4 years has cars they can spit off, though they mostly suck. Toyota as well saw a loss of interest in the brand even Lexus. So they made Halo cars to pull new people in and keep new buyers.

As Honda and Toyota bring these econo and premium halos, Nissan is feeling a small but growing backlash.

Just having a brand new halo car in a dealership has people driving in to look at it. Then the salesgirl says. The altima v6 has a 350z engine and a Z inspired suspension and we have one on special for $26,000. But you were ogling over that Z that was $39,000. Dealer gives it to you with an extra $750 cash back and the mark of the altima was actually $29,000
It's lunacy, that halo cars aren't worth anything. I used to sell cars for a short stint. They are the reason why people develop interest in there favorite brands.

Remember the corvette steering wheel and tail lights in the cobalt? They sold a bunch on that alone. They made an SS model and cobalts were everywhere. Just cuz of an SS MODEL and a corvette steering wheel. They sold a million shytty LS MODELS. Lol. People are easily influenced. Trump & Hillary are living proof of people's simplistic mentalities.

So halo cars are everything.

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Favorite Quote.
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MacCool

I disagree, but

But assuming your point, I'm not sure how much halo effect the ancient old 370Z confers on Nissan these days. The automotive press in particular couldn't be more indifferent (if not downright derisive) these days, and sales of this $35,000 car could most generously be described as "lackluster" after 8 years of the same old same old.

Chuck33079

Mistubishi sells a ton of really tiny econoboxes in Asia. Nissan can scoop up that segment and ditch the rest of the Mitsubishi lineup and come out ahead.

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DWS44

A 3000GT Nismo could be interesting!

MagmaRed370z

With this new aquisition, they will most likely concentrate in selling lancers instead of developing the next Z35.

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Sold: 2014 Magnetic Black Base.
Current: 2014 Magma Red 370z Sport | ARK Grip Exhaust | 25mm HR Spacers | GTR Button | DRL Mod

BboyZ

370z gsx/gst? Awd?

Dirk McGurck

Why would anyone want the Z to be bigger? Do not make it longer or taller.

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2009 370Z Touring with Sport

s2krazyyy

+1 on this the Z is definitely 200-300lbs heavier than it should be. Its kinda crazy how the 2016 sti weighs just about the same as our Z's.

MagmaRed370z

I agree. a 1996 Corvette is lighter than our current Z.

__________________
Sold: 2014 Magnetic Black Base.
Current: 2014 Magma Red 370z Sport | ARK Grip Exhaust | 25mm HR Spacers | GTR Button | DRL Mod

UNKNOWN_370

Just remember though.... in 2008, it was the lightest sports car with over 300hp and under $50k. But yes, it must get lighter considering the q60 coupe right now is just a few pounds heavier than our Nismo.

__________________
Favorite Quote.
"I'm not gonna kill you... I'm just gonna Bash Your Face In" Jack Nicholson-"The Shining". 1980

Dirk McGurck

Easy way to make it lighter is to not make it larger. Many cars grow in dimensions but remain the same weight these days, or only get a little larger. Make the Z the same size, and I doubt the weight would change. The Q60 is a foot longer than the Z, so lighter should be easier.

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2009 370Z Touring with Sport