Nissan Sport Magazine Gone

dkmura

Unfortunately, current economic conditions (namely advertising and circulation) won't allow Nissan Sport magazine to continue operating. After struggling to make it though the recession, the sad truth is our publication was playing to a shrinking audience and ven lower potential revenue.

Grassroots Motorsports Magazine (GRM) will ensure that our loyal subscribers with issues still outstanding will get them. GRM will also get the feature I was working on for our almost completed (but still-born) winter issue, and they have plans to offer increased coverage of Nissan products and stories. Look for an announcement from GRM shortly.

All other assets are being liquidated to pay the final expenses of the magazine. Any pending sub orders or checks from the past few months will not be processed or cashed. Some may wonder if we've explored all the alternatives and I can assure you we have. Even putting out an e-zine the past two issues, using Facebook and a monthly FREE e-newletter got little response.

So while we've had to face reality, I'm happy that the quality of writing, content and design Nissan Sport put out hasn't wavered. As a quarterly magazine, we were consistently putting out a product to appeal to the Nissan enthusiast. There just aren't that many of us... And for thouse who think that Nissan was bankrolling us, nothing could be further from the truth.

As the former editor-in-chief, I'll continue to be a diehard Datsun/Infiniti/Nissan fan. You can expect to see me racing (on track) harder than ever, participating in Nissan events from time-to-time and being the usual PITA.