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Originally Posted by Jeffblue haha, unfortunately i hated marketing in college. i don't know if its the way the teachers taught or what, but it just always seemed like such

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Old 10-19-2010, 11:15 AM   #1 (permalink)
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haha, unfortunately i hated marketing in college. i don't know if its the way the teachers taught or what, but it just always seemed like such ethereal bs. marketing concepts are like breathing
'speak directly to the consumer, show you understand, offer a solution to their problem.'
The best marketing minds don't go to school for marketing!
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Old 10-19-2010, 11:21 AM   #2 (permalink)
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The best marketing minds don't go to school for marketing!
And the best marketing minds didn't become marketing professors either
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Old 10-19-2010, 11:23 AM   #3 (permalink)
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The best marketing minds don't go to school for marketing!
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And the best marketing minds didn't become marketing professors either
Marketing is such a slimy and dishonest profession by its nature.
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Old 10-19-2010, 11:24 AM   #4 (permalink)
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And the best marketing minds didn't become marketing professors either
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Old 10-19-2010, 11:25 AM   #5 (permalink)
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And the best marketing minds didn't become marketing professors either
SO true. i think its more true than in any other field. i can see a former CFO or Hedge fund manager who always had a passion for teaching, end up retiring young, and deciding to go become a professor in accounting or finance. What i don't understand, is why on earth i should be listening to a 27 year old professor teach me about marketing.
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Old 10-19-2010, 11:22 AM   #6 (permalink)
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The best marketing minds don't go to school for marketing!
I agree. Not to generalize, but most of the marketing majors in my school were ditsy girls and gay guys. Management was the other major that kind of annoyed me. I think a good manager, first and foremost, has to know a lot about the field in which they are a manager. you can know all the 3 letter management jargon in the world, if you don't know anything about Steel, you won't be a good manager in a steel manufacturing company. Same thing with marketing. While there is definitely something to be said for ad agencies etc which come up with brilliant ideas of how to sell a product, i think a good product sells itself. Of course, a good product will sell more with good marketing, but if you paint turd gold, its still turd. and the people i met in those majors had this attitude of like 'oh it doesn't matter if i don't know anything about the specific field i plan to enter or anything about its products, i'm a hot shot, i can sell/manage anything.

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Old 10-19-2010, 11:25 AM   #7 (permalink)
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I agree. Not to generalize, but most of the marketing majors in my school were ditsy girls and gay guys. Management was the other major that kind of annoyed me. I think a good manager, first and foremost, has to know a lot about the field in which they are a manager. you can know all the 3 letter management jargon in the world, if you don't know anything about Steel, you won't be a good manager in a steel manufacturing company. Same thing with marketing. While there is definitely something to be said for ad agencies etc which come up with brilliant ideas of how to sell a product, i think a good product sells itself. Of course, a good product will sell more with good marketing, but if you paint turd gold, its still turd. and the people i met in those majors had this attitude of like 'oh it doesn't matter if i don't know anything about the specific field i plan to enter or anything about its products, i'm a hot shot, i can sell/manage anything.

finance<3
Managers have to be somewhat technical, but also know how to manage people properly and leverage their available talent pool. I've had managers who do one well but fail spectacularly at the other. And most of the ones I've had that do both well either get burnt out by it or get stabbed in the back by one of their "colleagues".
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Old 10-19-2010, 11:30 AM   #8 (permalink)
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Managers have to be somewhat technical, but also know how to manage people properly and leverage their available talent pool. I've had managers who do one well but fail spectacularly at the other. And most of the ones I've had that do both well either get burnt out by it or get stabbed in the back by one of their "colleagues".
you have valid point. Just because you know how to speak a foreign language, doesn't mean you can teach it. Just because you know a lot about an industry, doesn't mean you can manage the north east division of it etc. You need to know both. but i'd be more likely to heed the words of someone who had a lot of experience in the industry over some fresh college grad telling me about CRM and every other abbreviation they read out of their textbook.
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Old 10-19-2010, 11:34 AM   #9 (permalink)
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you have valid point. Just because you know how to speak a foreign language, doesn't mean you can teach it. Just because you know a lot about an industry, doesn't mean you can manage the north east division of it etc. You need to know both. but i'd be more likely to heed the words of someone who had a lot of experience in the industry over some fresh college grad telling me about CRM and every other abbreviation they read out of their textbook.
The problem is that managers hire other managers. And if the fresh college grad can CRM and PPS and "other fancy buzzword acronym", while the technical guy who cares about his folks actually "gets it", the manager manager might be swayed by the buzzwords, and while technical manager spends all his time making things actually work, the buzzword whore spends most of his day figuring out how to screw the other managers at his level and cozy up to his/her own boss. You know the saying, "f*ck up - move up"
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Old 10-19-2010, 11:27 AM   #10 (permalink)
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finance<3
Finance <3 indeed. We make money off the morons who think they can actually do ****.
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