Rant: Current car commercials

theDreamer · 10-18-2010, 10:19 PM

Lately I have noticed a new trend in car commercials, many luxury brands, but even some non luxury brands. The idea that they are developing new software & hardware to prevent accidents. Now I am not against the idea of technology progress or the idea of preventing accidents, but why are companies spending so much money on new technology without upgrading current tech?

Brakes:
-A good upgrade for any car and through racing and other sciences have developed some major forward steps. Pads, current pad technology is great in that we can have great bite with low dust and no noise. Calipers, bigger calipers and proper design helps in cooling and making sure your brakes perform the same time and again.

Tires:
-A optimal upgrade which OEM manufactures could easily pick up. It might sacrifice a bit in noise or tire life, but with how much sound control and noise reduction built into cars an average driver would not even notice.

Heavier is better:
-Not sure how this became such a prominent thought in the industry, but you have cars which are very light weight (sub 3500) which stop better, just as good crash ratings and have solid real world results.

The reason for some of these points is that, you reduce stopping distance, you eliminate many accidents. Both on the highway, red lights or stop signs, etc.

One of the main commercials which has set me to write this post is a Mercedes commercial. They have 4 or 5 people talking about how they were falling asleep, drifting lanes, person in front of them stopped short. Why is Mercedes having to fix a human error or not provide better stopping abilities in their cars. Instead they want to develop nanny controls which stop for you or pull you back into your lane to correct your drift.

Jeffblue · 10-18-2010, 10:51 PM

Quote:

Originally Posted by theDreamer

Lately I have noticed a new trend in car commercials, many luxury brands, but even some non luxury brands. The idea that they are developing new software & hardware to prevent accidents. Now I am not against the idea of technology progress or the idea of preventing accidents, but why are companies spending so much money on new technology without upgrading current tech?

Brakes:
-A good upgrade for any car and through racing and other sciences have developed some major forward steps. Pads, current pad technology is great in that we can have great bite with low dust and no noise. Calipers, bigger calipers and proper design helps in cooling and making sure your brakes perform the same time and again.

Tires:
-A optimal upgrade which OEM manufactures could easily pick up. It might sacrifice a bit in noise or tire life, but with how much sound control and noise reduction built into cars an average driver would not even notice.

Heavier is better:
-Not sure how this became such a prominent thought in the industry, but you have cars which are very light weight (sub 3500) which stop better, just as good crash ratings and have solid real world results.

The reason for some of these points is that, you reduce stopping distance, you eliminate many accidents. Both on the highway, red lights or stop signs, etc.

One of the main commercials which has set me to write this post is a Mercedes commercial. They have 4 or 5 people talking about how they were falling asleep, drifting lanes, person in front of them stopped short. Why is Mercedes having to fix a human error or not provide better stopping abilities in their cars. Instead they want to develop nanny controls which stop for you or pull you back into your lane to correct your drift.

I agree and i've noticed this trend too. put more emphasis on driver aids that help a driver's inability to control their car, and less emphasis on helping the driver control their car.

you mentioned tires. it's a commonly held belief that summer tires/high performance tires/low profile tires are more expensive to produce. that is false. they only reason it costs you more to buy a 285/30 series tire than a 215/55 tire is because of the economies of scale that producers can achieve because of the volumes in the high profile, passenger tires. more people buy them, they produce more, the cost is less per tire. Same goes for tread compound. if your average run of the mill car demanded a better tread compound, tuned for grip and less so for tire life/road noise etc, then a better handling tire would become less expensive.

heavier is better really pisses me off. like, i'm really glad ms soccer mom feels safer with her 5000 lb suv because its heavier. the fact of the matter is, heavier is safer, only if everyone plays by that logic. a 5000lb suv is going to annihilate a corrolla, not because a corolla isn't as safe, but because of simple physics. and the fact of the matter is, theres always a bigger fish. you feel safe in your big SUV? lets see how it fairs against a semi-tractor trailer or a dump truck....

instead of engineering cars to give their drivers a better ability to avoid accidents, there is this notion that if a hazardous situation is to present itself, you're probably gonna crash, so just brace for impact. its like their whole message is "hey... accidents happen, and we know that you probably aren't paying attention to driving, so if we can, our car will help avoid accidents by keeping your car in its lane, and when it can't, you'll crash, but you'll be ok because your car is heavy.

oh, what was that? you want to be able to avoid an accident by braking? oh, no your car can't stop quickly enough because its too damn heavy. Have fun now!"

theDreamer · 10-19-2010, 10:13 AM

Bump.

vipor · 10-19-2010, 10:22 AM

I hate the whole heavier thing. They make cars small and light when gas went up a while ago and now that they get better mpg (20+) they just start making them huge again. One of the major downfalls of the Z34 is it's weight.

Z31 - 2900-3000lbs
Z32 (2 seater) - 3200lbs
Z33 - 3200-3600lbs
Z34 - 3250lbs

The 240Z was only 2355lbs lol.

My 240SX at ~2700lbs felt very quick with it's mere 155fwhp

shadoquad · 10-19-2010, 11:11 AM

Quote:

Originally Posted by vipor

I hate the whole heavier thing. They make cars small and light when gas went up a while ago and now that they get better mpg (20+) they just start making them huge again. One of the major downfalls of the Z34 is it's weight.

Z31 - 2900-3000lbs
Z32 (2 seater) - 3200lbs
Z33 - 3200-3600lbs
Z34 - 3250lbs

The 240Z was only 2355lbs lol.

My 240SX at ~2700lbs felt very quick with it's mere 155fwhp

Yes, but at least the Z34 is lighter than the Z33. It's part of what made me look at the car. "Nissan made the Z lighter and more powerful? I would like to know more."

But agreed, I hate how bulky autos have become. They're flat out huge. I also hate the "crossover" trend. Conceptually, there is not much difference between old station wagons, minivans, SUV's, and crossovers. They all haul groceries and get kids to soccer practice.

Lloydy · 10-19-2010, 11:41 AM

Quote:

Originally Posted by theDreamer

One of the main commercials which has set me to write this post is a Mercedes commercial. They have 4 or 5 people talking about how they were falling asleep, drifting lanes, person in front of them stopped short. Why is Mercedes having to fix a human error or not provide better stopping abilities in their cars. Instead they want to develop nanny controls which stop for you or pull you back into your lane to correct your drift.

Saw this add last night and totally agree. Are people really that bad at driving now, that it's become acceptable to admit "well yeah I was half asleep/not concentrating while I was driving, but thank goodness I was in a Mercedes, so now I can carry on not concentrating/sleeping or whatever I was doing, cos my car will just save me every time"

theDreamer · 10-19-2010, 11:43 AM

Quote:

Originally Posted by Lloydy

Saw this add last night and totally agree. Are people really that bad at driving now, that it's become acceptable to admit "well yeah I was half asleep/not concentrating while I was driving, but thank goodness I was in a Mercedes, so now I can carry on not concentrating/sleeping or whatever I was doing, cos my car will just save me every time"

Exactly, I am all for the lane changer warning light or proximity sensors, but when my car is starting to drive for me because I fail to perform the duties required of me I need to get off the road.

Jeffblue · 10-19-2010, 11:48 AM

Quote:

Originally Posted by Lloydy

Saw this add last night and totally agree. Are people really that bad at driving now, that it's become acceptable to admit "well yeah I was half asleep/not concentrating while I was driving, but thank goodness I was in a Mercedes, so now I can carry on not concentrating/sleeping or whatever I was doing, cos my car will just save me every time"

"I had just polished off a bottle of jimmy bean on my way home from the bar. I was totally wasted, but thankfully, my Mercedes Benz wasn't."

"I had just snorted 5 xanyx before leaving my friends house. On the way home, i looked down to load some meth into my pipe, and i didn't realize that the truck in front of me had stopped. I was about to take a hit of meth, but thankfully my mercedes benz wasn't"

theDreamer · 10-19-2010, 11:51 AM

Quote:

Originally Posted by Jeffblue

"I had just polished off a bottle of jimmy bean on my way home from the bar. I was totally wasted, but thankfully, my Mercedes Benz wasn't."

"I had just snorted 5 xanyx before leaving my friends house. On the way home, i looked down to load some meth into my pipe, and i didn't realize that the truck in front of me had stopped. I was about to take a hit of meth, but thankfully my mercedes benz wasn't"

We need to make this commercial right now!

shadoquad · 10-19-2010, 11:53 AM

What equally offends me are the commercials that encourage the buyer to not think about what amounts to a very serious purchase. The Lexus commercials with the Xmas bow, the Volvo slogan "Volvo, because there is more to life than a Volvo", the Toyota "peace of mind" commercial. They want the target demographic to show up, pay MSRP plus extras, and then leave in a subpar automobile, just because they "shouldn't have to think about a car purchase". Their target demo are the group who see a vehicle as a means of conveyance and nothing more, or what I refer to as "d1ckweeds."

Jeffblue · 10-19-2010, 11:55 AM

every time i see that commercial i laugh. its like they are proud to say the people that drive their cars are totally aloof and can't drive. why would that attract someone to buying a mercedes. it would be like if Ford had commercials where idiot kids drag race their mustangs and get pulled over by the police, but they get away because their mustangs are so fast.

I had another good one for Hyundai:

So there is a lot full of Mercedes, Acura's, BMW's, Infiniti etc, all of the cars that Hyundai rips off the designs from. And all of the cars are missing bumpers, hoods, grills, tail lights etc. Then the camera pans over to a bunch of fully assembled hyundai's.

WarmAndSCSI · 10-19-2010, 11:57 AM

Ugh, I couldn't agree more. I drove my inlaw's last-gen Land Cruiser for about 700 miles over the weekend and that thing is intolerable. Arguably a very well built SUV - it has a moderate curb weight, decent enough engine, wide *** tires, etc. It should handle and drive decently.

No.

1.) The steering - 8 turns lock-to-lock is not acceptable on any vehicle except a f*cking tugboat, Toyota! That terrible steering ratio made me miss the Z terribly.
2.) The weight and center of gravity - ugh... you think almost 300 bhp is a lot until you stick it in a 5000 lb SUV at 10,000 ft above sea level. Not to mention how the thing rolls into corners. I let my wife drive for part of the mountain passes and I almost threw up because of how this thing just barreled through each curve.
3.) The sheer lack of power - seriously, I've never driven such a slow vehicle. Not even our old 2005 Civic DX-VP. End of story.
edit: 4.) And the brakes. OMG it felt like trying to stop a train with a handbrake. Terrible, terrible brakes. Literally no braking feedback, and no initial bite because the power assist SUCKS.

Driving that relatively nice and well-powered SUV for a couple days truly made me realize how much of IDIOTS people who speed around in their Suburbans are. You literally have NO control in panic-type situations past a certain speed threshold (basically 50 mph in this beast), no matter how good of a driver you are.

m4a1mustang · 10-19-2010, 11:58 AM

Quote:

Originally Posted by Jeffblue

every time i see that commercial i laugh. its like they are proud to say the people that drive their cars are totally aloof and can't drive. why would that attract someone to buying a mercedes. it would be like if Ford had commercials where idiot kids drag race their mustangs and get pulled over by the police, but they get away because their mustangs are so fast.

I had another good one for Hyundai:

So there is a lot full of Mercedes, Acura's, BMW's, Infiniti etc, all of the cars that Hyundai rips off the designs from. And all of the cars are missing bumpers, hoods, grills, tail lights etc. Then the camera pans over to a bunch of fully assembled hyundai's.

I told you a while ago, Jeff, but you should be in marketing.

ThoriumHotdog · 10-19-2010, 11:59 AM

Quote:

Originally Posted by Jeffblue

"I had just polished off a bottle of jimmy bean on my way home from the bar. I was totally wasted, but thankfully, my Mercedes Benz wasn't."

"I had just snorted 5 xanyx before leaving my friends house. On the way home, i looked down to load some meth into my pipe, and i didn't realize that the truck in front of me had stopped. I was about to take a hit of meth, but thankfully my mercedes benz wasn't"

The worst drivers I see are the texters.. I'd rather have some tweaked out meth addict or some coke snorting douche in traffic than a stupid teenybopper texting messages.

WarmAndSCSI · 10-19-2010, 12:03 PM

Quote:

Originally Posted by Jeffblue

So there is a lot full of Mercedes, Acura's, BMW's, Infiniti etc, all of the cars that Hyundai rips off the designs from. And all of the cars are missing bumpers, hoods, grills, tail lights etc. Then the camera pans over to a bunch of fully assembled hyundai's.

And I discovered Hyundai's are totally still pieces of sh*t over my vacation as well. The lady we were staying with had a nicer '07 Hyundai Santa Fe and it was barely out of warranty and multiple sensor were failing. It had a complete transmission failure during its warranty as well. This is all on a dealer-maintained well-cared-for vehicle. On top of that, the interior was the worse combination of fake wood grain plus painted silver pieces that I've ever seen

GG Hyundai!

*Cue somebody coming in to argue devil's advocate for Hyundai...*

10-18-2010, 10:19 PM	#1 (permalink)
theDreamer A True Z Fanatic Join Date: Feb 2009 Location: Texas Posts: 30,879 Drives: 370z Rep Power: 4210	Rant: Current car commercials Lately I have noticed a new trend in car commercials, many luxury brands, but even some non luxury brands. The idea that they are developing new software & hardware to prevent accidents. Now I am not against the idea of technology progress or the idea of preventing accidents, but why are companies spending so much money on new technology without upgrading current tech? Brakes: -A good upgrade for any car and through racing and other sciences have developed some major forward steps. Pads, current pad technology is great in that we can have great bite with low dust and no noise. Calipers, bigger calipers and proper design helps in cooling and making sure your brakes perform the same time and again. Tires: -A optimal upgrade which OEM manufactures could easily pick up. It might sacrifice a bit in noise or tire life, but with how much sound control and noise reduction built into cars an average driver would not even notice. Heavier is better: -Not sure how this became such a prominent thought in the industry, but you have cars which are very light weight (sub 3500) which stop better, just as good crash ratings and have solid real world results. The reason for some of these points is that, you reduce stopping distance, you eliminate many accidents. Both on the highway, red lights or stop signs, etc. One of the main commercials which has set me to write this post is a Mercedes commercial. They have 4 or 5 people talking about how they were falling asleep, drifting lanes, person in front of them stopped short. Why is Mercedes having to fix a human error or not provide better stopping abilities in their cars. Instead they want to develop nanny controls which stop for you or pull you back into your lane to correct your drift. __________________ theDreamer's Z // Fast Intentions // Uprev // GTM // HKS // TEIN theDreamer's Silvia // URAS // GREDDY Houston Zs // Facebook // Twitter // Instagram

10-19-2010, 10:13 AM	#3 (permalink)
theDreamer A True Z Fanatic Join Date: Feb 2009 Location: Texas Posts: 30,879 Drives: 370z Rep Power: 4210	Bump. __________________ theDreamer's Z // Fast Intentions // Uprev // GTM // HKS // TEIN theDreamer's Silvia // URAS // GREDDY Houston Zs // Facebook // Twitter // Instagram

10-19-2010, 10:22 AM	#4 (permalink)
vipor A True Z Fanatic Join Date: Aug 2009 Location: Euless, TX [ DFW ] Age: 42 Posts: 13,531 Drives: Nismo 09-0183 QAB Rep Power: 49	I hate the whole heavier thing. They make cars small and light when gas went up a while ago and now that they get better mpg (20+) they just start making them huge again. One of the major downfalls of the Z34 is it's weight. Z31 - 2900-3000lbs Z32 (2 seater) - 3200lbs Z33 - 3200-3600lbs Z34 - 3250lbs The 240Z was only 2355lbs lol. My 240SX at ~2700lbs felt very quick with it's mere 155fwhp __________________ 2009 NISMO # 0193 \| QAB \| Albums! \| 05.04.10 (Dynojet) 291.94hp/248.28tq Oil Cooler (DIY) \| Custom Headlights \| GTSPEC Braces \| F.I. Long Tube Headers

10-19-2010, 11:57 AM	#12 (permalink)
WarmAndSCSI A True Z Fanatic Join Date: May 2010 Location: SLC, UT Posts: 1,671 Drives: '08 Evo X \| '10 370Z Rep Power: 18	Ugh, I couldn't agree more. I drove my inlaw's last-gen Land Cruiser for about 700 miles over the weekend and that thing is intolerable. Arguably a very well built SUV - it has a moderate curb weight, decent enough engine, wide *** tires, etc. It should handle and drive decently. No. 1.) The steering - 8 turns lock-to-lock is not acceptable on any vehicle except a fcking tugboat, Toyota! That terrible steering ratio made me miss the Z terribly. 2.) The weight and center of gravity - ugh... you think almost 300 bhp is a lot until you stick it in a 5000 lb SUV at 10,000 ft above sea level. Not to mention how the thing rolls into corners. I let my wife drive for part of the mountain passes and I almost threw up because of how this thing just barreled through each curve. 3.) The sheer lack of power - seriously, I've never driven such a slow vehicle. Not even our old 2005 Civic DX-VP. End of story. edit: 4.) And the brakes. OMG it felt like trying to stop a train with a handbrake. Terrible, terrible brakes. Literally no braking feedback, and no initial bite because the power assist SUCKS. Driving that relatively nice and well-powered SUV for a couple days truly made me realize how much of IDIOTS people who speed around in their Suburbans are. You literally have NO control in panic-type situations past a certain speed threshold (basically 50 mph in this beast), no matter how good of a driver you are. __________________ '10 PW 370Z 7AT* - wife's car - Project Raspberry Cheesecake '08 Evo X - built motor+trans \| BB-X @ 32 psi \| CH3OH \| self-built+tuned - ??? WHP '01 Galant V6 - built motor \| GT35R \| self-built+tuned - 550+ WHP (retired) Last edited by WarmAndSCSI; 10-19-2010 at 12:00 PM.

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10-19-2010, 11:53 AM	#10 (permalink)
shadoquad A True Z Fanatic Join Date: Apr 2010 Location: . Posts: 42,608 Drives: . Rep Power: 3886	What equally offends me are the commercials that encourage the buyer to not think about what amounts to a very serious purchase. The Lexus commercials with the Xmas bow, the Volvo slogan "Volvo, because there is more to life than a Volvo", the Toyota "peace of mind" commercial. They want the target demographic to show up, pay MSRP plus extras, and then leave in a subpar automobile, just because they "shouldn't have to think about a car purchase". Their target demo are the group who see a vehicle as a means of conveyance and nothing more, or what I refer to as "d1ckweeds."

10-19-2010, 11:55 AM	#11 (permalink)
Jeffblue A True Z Fanatic Join Date: Dec 2009 Location: NY Age: 36 Posts: 9,192 Drives: Z32TT & 335xi Coupe Rep Power: 37	every time i see that commercial i laugh. its like they are proud to say the people that drive their cars are totally aloof and can't drive. why would that attract someone to buying a mercedes. it would be like if Ford had commercials where idiot kids drag race their mustangs and get pulled over by the police, but they get away because their mustangs are so fast. I had another good one for Hyundai: So there is a lot full of Mercedes, Acura's, BMW's, Infiniti etc, all of the cars that Hyundai rips off the designs from. And all of the cars are missing bumpers, hoods, grills, tail lights etc. Then the camera pans over to a bunch of fully assembled hyundai's.