New Brides XAXII Japan Edition, Pioneer x910 Installed

Originally Posted by weeeee

You are partially correct. The REAL reason was that tees USA, the main distributor for Bride in the US, trademarked the logo for the Bride parent company here in the states as they started doing business together. Tee's was only meant to be a distributor for the Bride company in Japan.

Well, things started to go south when Bride Japan found out that Tee's was actually making their own seats and selling them on their own without authorization and marketing them as real "Bride" seats. This opened up a whole new level of knockoffs as companies in Taiwan and China, etc all started copying Tee's USA and doing the same thing. The market started getting flooded with real "Bride" seats.

Since the real "Bride" could not do anything, they then decided to change their name to "Bride Japan".