ZELE complete AERO body kit for Nissan 370Z (Fairlady Z34) 01.08.09

RCZ · 01-28-2009, 05:55 PM

Quote:

Originally Posted by Slidefox

Another reason these JDM manufacturer's price there kits so high is to prevent copying. Your paying for exclusivity. Veilside is a prime example with there Fortune Kits. You have to purchase the entire kit. No one piece can be ordered individually. One price... One Part#

Well, if you think about it, high pricing achieves the opposite to what you are saying. If you set the price high, then that leaves a good margin for people to make by copying it. If the kit is 4k and I can buy it and make copies and sell the copies at 2k..you have a business. However, if you make the original product more accessible, you will 1) increase your volume of sales and 2) discourage people from copying it because there isn't enough margin to justify the effort.

Quote:

Originally Posted by 370Ztune

JDM pricing is always the debate, but I think it's because the average consumer interested in these products doesn't understand the costs of engineering quality as good as an Amuse product, Zele, Sunline, MCR, etc.

The R&D alone can be absurd but factor in simple business economics... let's say a part takes $30,000 for R&D and making a mold to produce the parts. On a 350Z the market might allow sales of 100 units to make back the production costs and make some profit. With a smaller market like the 370Z or G37, total unit sales might be only 30-40% of the volume of the older Z, simply there are less cars and less people modifying right now. If only 30-40% of the volume is there, there is simply no way to recoup the investment cost unless each piece is more expensive. Just simple economics really.

Take for example the GT-R, or even GT3 Porsche, tuning parts are limited editions because the audience is so small compared to other cars people often compare pricing to (Z/G, S2000, EVO, etc). It's a very hard comparison to make. This probably deserves a separate blog post because the topic comes up a lot. Just my two cents!
-Jeff

This isnt a GT-R or a GT3. There will be tons of Z's on the road as time goes by, just like there are tons of 350Z's out right now. OK yeah they want to make back their money, however by that logic they should sell just one kit at 30K and call it a day. That is just being extreme. The point is, you have to strike a balance price that allows you to make back your R&D costs while maintaining a SUSTAINABLE business. I think they have grossly over-estimated that balance price and that OK, a few people are going to buy the kit, but you are really limiting your market by setting the price so high. Slidefox brings up the point of exclusivity... yeah its going to be super exclusive because this car's target audience, in general, isnt the super wealthy. Most of the people who buy this car, can't afford a $5000 body kit, if they could, they might have bough a Porsche GT3 or a GT-R in the first place. By that logic, companies are better off sacrificing some exclusivity and I don't mean much, in exchange for a sustainable business model. You could price the same kit at $3000 and it would still be plenty exclusive in this market, yet it would allow them to cover costs quicker and make money in the long run...

azn370z · 01-28-2009, 09:50 PM

I have to agree with what rcz said. I how ever will pay $1000 for a carbon fiber lip. But I know most people will not.

INTENSEPOWER · 01-29-2009, 01:38 PM

It would really be disappointing if this thread turned into another lame argument about original vs replica. Please start another thread if you posts are going in that direction. The thread title is "Zele complete AERO body kit for Nissan 370Z (Fairlady Z34) 01.08.09"; all discussion should be focused on that, not about how replica vs original. My 2 yen...

Darrrren(tired of watching the horse get beat on every board)

OMGWTFBBQ · 01-29-2009, 02:25 PM

Quote:

Originally Posted by Slidefox

+1 Veilside and C-West are becoming common names here in the US. They are going to make a product that is priced to sell, but still has good quality. Sunline's lip; you are paying for exclusivity and quality.

Even if the Zele Aero kit is ridiculously priced, there will still be a small market for them. These people include those who want that piece that the average person doesn't have. Sometimes it's nice not seeing the same lip/aero kit on every car on the street.

For example, I'm part of a Civic forum as well. The factory lip kit Honda offers is affordable and good-looking, so EVERYONE (no joke) has that lip kit. All of the cars look the same.

With that being said, it'll be nice to see a few of these kits on some cars here. It won't be overplayed hopefully. It'll be left for those who want to pay high dollars for something unique. That's my dos pesos.

venomz · 01-30-2009, 11:55 AM

this is what i'd want mine to look like.

370Ztune · 02-04-2009, 12:04 PM

We have the US pricing for a few of the Zele items now available for pre-order. Should be able to finalize a few more prices by today.

Zele Carbon Radiator Shroud -

Dreamin'Z · 02-04-2009, 12:20 PM

Quote:

Originally Posted by venomz

this is what i'd want mine to look like.

hey what is on the roof that makes it look like glass. i don't like the yellow but this is really clean. It a very striking look for this vehicle. Still looks like a Z, with a little more to it though!!! Very nice work

ONEighty · 02-06-2009, 10:13 AM

Quote:

Originally Posted by 370Ztune

We have the US pricing for a few of the Zele items now available for pre-order. Should be able to finalize a few more prices by today.

ehemm.....

Paradox · 02-06-2009, 01:36 PM

Looks good, this would be my 2nd choice, my 1st would have to be the rending that jonsibal made with the widebody.

370Ztune · 02-09-2009, 12:42 PM

Quote:

Originally Posted by 180°|Custom

ehemm.....

Working on it today, sorry we have been real busy polishing up the site... take a looksie when you can.

370ZTune.com

370Ztune · 02-09-2009, 01:55 PM

Most of the Zele item pricing is now available except for the aero of course... check out the complete listing for Zele here: Zele products

We intentionally left off the pricing for the BBK. Call us for details on this if you are interested. Thanks.
-Jeff

ONEighty · 02-09-2009, 03:11 PM

When's the pricing on the aero going to be available?

DIGItonium · 02-10-2009, 02:25 PM

I'd like to see what the pricing for the Zele CF spoiler. Hopefully there won't be issues replacing the OEM spoiler with this one.

370Ztune · 02-10-2009, 08:57 PM

No news yet on aero pricing for Zele... a good sign to see the G37 aero pricing released over the weekend so I assume it won't be too much longer... keep checking!
-Jeff

GT Motoring · 02-12-2009, 12:17 PM

Zele has released the japanese pricing for all their 370Z and G37 parts last night late. We already have all the USA pricing. We will post this pricing once Zele approves our pricing for the US market.

01-28-2009, 09:50 PM	#62 (permalink)
azn370z A True Z Fanatic Join Date: Nov 2008 Location: Seattle Posts: 1,722 Drives: z34 - R1 Rep Power: 490	I have to agree with what rcz said. I how ever will pay $1000 for a carbon fiber lip. But I know most people will not. __________________ 2010 k23 H&R sport springs / Spc rear camber arms / SSR SP1 / Berk cbe / Varis cf lip / Nismo S-Tune side skirts

02-04-2009, 12:04 PM	#66 (permalink)
370Ztune The370Z.com Sponsor Join Date: Jan 2009 Location: Los Angeles, CA Posts: 2,477 Drives: Z34 370Z Rep Power: 46	We have the US pricing for a few of the Zele items now available for pre-order. Should be able to finalize a few more prices by today. Zele Carbon Radiator Shroud - __________________ The Real JDM Facebook Bulletproof Instagram

02-06-2009, 01:36 PM	#69 (permalink)
Paradox Base Member Join Date: Jan 2009 Location: LA Posts: 62 Drives: 05 G35 IP 6MT Rep Power: 200	Looks good, this would be my 2nd choice, my 1st would have to be the rending that jonsibal made with the widebody. __________________ Current: 05 IP G35C 6MT

02-09-2009, 01:55 PM	#71 (permalink)
370Ztune The370Z.com Sponsor Join Date: Jan 2009 Location: Los Angeles, CA Posts: 2,477 Drives: Z34 370Z Rep Power: 46	Most of the Zele item pricing is now available except for the aero of course... check out the complete listing for Zele here: Zele products We intentionally left off the pricing for the BBK. Call us for details on this if you are interested. Thanks. -Jeff __________________ The Real JDM Facebook Bulletproof Instagram

02-10-2009, 08:57 PM	#74 (permalink)
370Ztune The370Z.com Sponsor Join Date: Jan 2009 Location: Los Angeles, CA Posts: 2,477 Drives: Z34 370Z Rep Power: 46	No news yet on aero pricing for Zele... a good sign to see the G37 aero pricing released over the weekend so I assume it won't be too much longer... keep checking! -Jeff __________________ The Real JDM Facebook Bulletproof Instagram

01-29-2009, 01:38 PM	#63 (permalink)
INTENSEPOWER Not a Sponsor Join Date: Nov 2008 Location: Gilbert, AZ Posts: 1,292 Drives: 1000+hp Widebody G Rep Power: 253	It would really be disappointing if this thread turned into another lame argument about original vs replica. Please start another thread if you posts are going in that direction. The thread title is "Zele complete AERO body kit for Nissan 370Z (Fairlady Z34) 01.08.09"; all discussion should be focused on that, not about how replica vs original. My 2 yen... Darrrren(tired of watching the horse get beat on every board)

02-09-2009, 03:11 PM	#72 (permalink)
ONEighty The370Z.com Sponsor Join Date: Jan 2009 Location: Brooklyn, NY Posts: 277 Drives: 2011 G37S & 2010 S4 Rep Power: 16	When's the pricing on the aero going to be available?

02-10-2009, 02:25 PM	#73 (permalink)
DIGItonium A True Z Fanatic Join Date: Jan 2009 Location: Kansas Posts: 3,800 Drives: 09 Z34-TT 6MT Rep Power: 42	I'd like to see what the pricing for the Zele CF spoiler. Hopefully there won't be issues replacing the OEM spoiler with this one.

02-12-2009, 12:17 PM	#75 (permalink)
GT Motoring Enthusiast Member Join Date: Nov 2008 Location: Chicago Burbs Posts: 489 Drives: R35 Rep Power: 839	Zele has released the japanese pricing for all their 370Z and G37 parts last night late. We already have all the USA pricing. We will post this pricing once Zele approves our pricing for the US market. __________________ http://www.gtmotoring.com/images/for...r-nagtroc1.gif Zele Authorized USA Dealer Amuse Authorized Distributor 370Z Purchasing Special through GT Motoring www.gtmotoring.com

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