Random question about listed HP from a marketing perspective...

370Zvetlana · 03-20-2010, 12:25 AM

Is there a reason manufacturers give cars (ill use my old 2006 G35 AT as an example) 297 HP as opposed to 300 or more? seems to me from a marketing perspective would be better for them to sell the car with 3 or 4 HP more to surpass the 300 mark!?

Just something i always asked myself....

Nikon FM · 03-20-2010, 12:33 AM

Why are things for sale for say $1.99 or $989.99? Marketing mysteries?

370Zvetlana · 03-20-2010, 12:37 AM

Quote:

Originally Posted by Nikon FM

Why are things for sale for say $1.99 or $989.99? Marketing mysteries?

Well thats because something for sale at 1.99 seems cheaper than $2.00 and has been proven to generate more sales even if only a one cent difference....

but with HP, the more the better right?

kannibul · 03-20-2010, 12:52 AM

Quote:

Originally Posted by 370Zvetlana

Is there a reason manufacturers give cars (ill use my old 2006 G35 AT as an example) 297 HP as opposed to 300 or more? seems to me from a marketing perspective would be better for them to sell the car with 3 or 4 HP more to surpass the 300 mark!?

Just something i always asked myself....

Lawyers, engineering vs cost, etc.

IDZRVIT · 03-20-2010, 08:37 AM

In the muscle car era, HP ratings were conservative. Engines such as the Z28 302 -290HP, Chevy 427 - 435HP and Chrysler 426 hemi - 425HP to name a few, put out a lot more HP but were rated less to keep insurance rates down or so the story goes.

NewlyIMPORTed · 03-20-2010, 12:35 PM

each engine a company makes has to go under inspection from this organization i forget the name but they do test's on an engine to make sure the manufactures give the correct HP numbers so they cant just lie to make it sound better they have to go with what the car really has

kannibul · 03-20-2010, 01:04 PM

Quote:

Originally Posted by NewlyIMPORTed

each engine a company makes has to go under inspection from this organization i forget the name but they do test's on an engine to make sure the manufactures give the correct HP numbers so they cant just lie to make it sound better they have to go with what the car really has

SAE testing...

NewlyIMPORTed · 03-20-2010, 01:04 PM

Quote:

Originally Posted by kannibul

SAE testing...

yeah that haha

j.arnaldo · 03-20-2010, 02:30 PM

Also, some of the power that reaches the tires is lost along the way, so "300hp" ain't exactly what you're getting, anyway. Where do the car manufacturers draw the line, old buddy? Especially true with the younger generation, who seems to lack the self-control in city driving, putting human lives at risk. If you analyze it objectively, it's scary to put so much power in the hands of an adolescent, an emotionally unstable or irresponsible person.

03-20-2010, 12:25 AM	#1 (permalink)
370Zvetlana Base Member Join Date: Jan 2010 Location: Montreal Posts: 131 Drives: 2009 370Z Black MT Rep Power: 15	Random question about listed HP from a marketing perspective... Is there a reason manufacturers give cars (ill use my old 2006 G35 AT as an example) 297 HP as opposed to 300 or more? seems to me from a marketing perspective would be better for them to sell the car with 3 or 4 HP more to surpass the 300 mark!? Just something i always asked myself....

03-20-2010, 12:33 AM	#2 (permalink)
Nikon FM Track Member Join Date: Jan 2009 Location: Snoqualmie WA Posts: 973 Drives: 03 996TT Porsche Rep Power: 606	Why are things for sale for say $1.99 or $989.99? Marketing mysteries? __________________ Buddy Revell: "One man's sooner is another man's later"

03-20-2010, 08:37 AM	#5 (permalink)
IDZRVIT A True Z Fanatic Join Date: May 2009 Location: Halifax Posts: 1,659 Drives: '13 CTS-V, '76 Vette Rep Power: 27	In the muscle car era, HP ratings were conservative. Engines such as the Z28 302 -290HP, Chevy 427 - 435HP and Chrysler 426 hemi - 425HP to name a few, put out a lot more HP but were rated less to keep insurance rates down or so the story goes. __________________ "America.... still builds rockets!" Vette: 355 cid, 400 rwhp '13 CTS-V Coupe: 6.2L LSA, 556HP

03-20-2010, 12:35 PM	#6 (permalink)
NewlyIMPORTed A True Z Fanatic Join Date: May 2009 Location: Kennesaw, GA Posts: 1,109 Drives: 11 STI Sedan Rep Power: 18	each engine a company makes has to go under inspection from this organization i forget the name but they do test's on an engine to make sure the manufactures give the correct HP numbers so they cant just lie to make it sound better they have to go with what the car really has __________________ 2011 WRX STICobb Accessport, Nameless Performance exhaust, COBB SF Intake, COBB downpipe, 20% tint, Work Emotion XD9's

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03-20-2010, 02:30 PM	#9 (permalink)
j.arnaldo Banned Join Date: Oct 2009 Location: Puerto Rico Posts: 937 Drives: Nissan 350Z, 2004 Rep Power: 0	Also, some of the power that reaches the tires is lost along the way, so "300hp" ain't exactly what you're getting, anyway. Where do the car manufacturers draw the line, old buddy? Especially true with the younger generation, who seems to lack the self-control in city driving, putting human lives at risk. If you analyze it objectively, it's scary to put so much power in the hands of an adolescent, an emotionally unstable or irresponsible person.