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The Z - Not A Popular Choice
Last year, #8 on the worst selling car in Canada list.
This year, #2 lowest sales by Volume - Nissan 370Z. 2011 sales: 453 (less than half the 2010 sales). Hopefully most of that can be blamed on poor production because of the issues in Japan. But, based on the fact I see them sitting in the showrooms, I don't think that's the case. They simply aren't selling. Our beloved car will be on the endangered list soon. Manfacturers don't like bringing cars to countries where they don't sell. |
Come on man .... It's not a Civic!
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Retail price is at least 40k before taxes. After taxes it's almost 50k. That's a lot of dough for a car considering the average annual income is 40k or so. Not to mention it's not a very practical car, 2 seats, no trunk, etc. Also, only rwd, so not the easiest car to drive in winter. Another thing is the car is a bit too rough, too sporty, and too harsh for the non-enthusiasts among the poser crowds who may opt for something that looks like a sports car but rides like a lexus.
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Don't get me wrong, I actually love the fact that my Z is unique and rare. Just wondering at what point does Nissan say "not worth it". 453 doesn't seem like much and manufacturers are all about sales figures, not keeping enthusiasts happy.
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Actually, I'm pretty sure Nissan focuses its volume sales on cars like the Altima and Maxima (cash cows)...the 370Z is not built strictly for profit and production is hence limited so they make money, don't overproduce, and have a flagship car for a market/price range not too many companies are in...check the sales #s on the GTR, let me know what you find...Try Ferrari too, surprised they're still in business?
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silly canadians
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My local Nissan dealer imports more slightly used (demo) 370z's from the U.S. than ordering new Canadian models. Last summer they had 3 U.S. models and 1 Canadian model on the lot. The price difference is huge ~$10000+ in savings to buy the U.S. model.
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Our local dealer (Canada's Largest Nissan Dealer) sells all of their Z's each year. Most to other dealers looking for cars, but still moves a lot here in Alberta. Plus GTR's too!
I am glad the car is unique and I don't see one on every corner, but I think Nissan knows that that having a unique, low volume car actually drives brand awareness and desire for their products. That means if someone sees a 370Z and goes "WOW! I want one of those" they might go to the dealer, look at the Z, maybe drive it, then ultimately drive home in an Altima or Maxima... In the end, Nissan still wins. |
I think it's the fact that the Z is a 2 seater being the main reason for the low sales volumes. They sell probably 10 times as many more expensive G37 coupes simply cause its a 2+2
But I do like the idea of owning a more exclusive car. |
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There are TONS of cars and trucks out there that cost a lot more than the Z that are outselling it by a ton. The easiest example, B'mers. It is a fact that for all sorts of reasons, people buying cars at this price point are not buying Z's on mass. I understand why they don't sell a lot of them, I know the reasons. But 453? Wow! As a person who loves my Z more than any other vehicle I've ever owned, I find that shocking. My observation is that with sales that low, could it be heading for another hiatus? It has taken a hiatus before and these days, major corporations just want to make money. At 453 units, is this profitable for Nissan? On the positive side, the Z line is the best selling sports car line ever built. Thats a feather in Nissans cap and a damn good reason to keep it around! |
By the nature of you saying it's on a list of others, you are making a comparison.
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Wow, this thread just got blown out of proportion .... the guy was just expressing the facts of Z's not selling enough. Personally, I'd rather have less Z's out there so it could be rare and still catch peoples eyes. Anyways, keep coming warm weather .... my Z is twitching to wake up!
I hope we have more better meets in the GTA this year! |
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And I'm with ya on the warm weather, April 15 can't get here fast enough for me!! |
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