Yep... I think we have to be specific here. There seem to be three styles that we have to differentiate because we cant make everyone happy.
1) Lip kit - Simple, some functionality (air splitters, slight df), accents.
2) Street body kit - for the street, some functionality (air splitters, slight df, cooling ducts/vents) but mostly for styling.
3) Race body kit - Fully functional for downforce and cooling.
If you want to be successful, you will have to commit to one. Otherwise you will make a crappy version of all 3.
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