Originally Posted by Bullitt@UAMotorsports

I would have gotten a bmw but for me the insurance on this was dirt cheap and the price was below market value so I capitalized on it. BMW's are great but I would have gotten a Z4 or an M3 and then I am in the same boat again as the Z... I do work with a lot of people that range from white collared companies to blue collared manufacturing plants. Stroll in on a manufacturing plant in a BMW and they think your ballin out of control... Why give this guy your hard earned money. Stroll in with a WRX Wagon and you think practical person having to work hard for their money.... It all perception and creating the right perception with the customer right off the bat helps me gain new customers and keep the ones I already have. Plus when you are charging them over $120/hr for services. The subaru says my costs are higher and therefore my prices are justified. Stroll in with an M3 and they think your ripping them off...

This is just something I have learned over the years...