Originally Posted by JJ-NISMO

Great point

I remember when the E46 M3 came out and everyone was talking about how it was one of only (insert small number here) production cars in the world producing over 100hp/L. Although the increase in horsepower would not affect performance by much in real world settings, it is still important in this big pissing contest.

I see so many guys here in So Cal with exotics pushing out 400-600 horsepower that can't drive the car at all, but they still want to say they have that much power.

From a marketing standpoint, the HP numbers, 0-60 time, etc. definitely provide talking points and do generate interest. They make for magazine coverage and get people on the lots.