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Old 06-10-2009, 09:56 PM   #4 (permalink)
Modshack
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It's a focus group...Very common in the industry. I got invited to one for the agency vying for the Porshe account years ago. It was interesting...Cause they asked me to videotape my driving for a week (had a 993 at the time)
I also used to observe the ones we did when I worked for Honda (Motorcycle Division)
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