Originally Posted by Koji_Online

Thanks! I tried to take decent pics with the iPhone; they turned up pretty good lol

I don't really know all what was up with the Lambo tho.

The cereal uses electric coils on the front of the box which reacts to the special shelf; causing the lights on the cereal box to blink; the lady at the demonstration booth said supermarkets can utilize this technology not only to advertise products, but more importantly to keep track of products stock; the same technology is also used to charge batteries and toys without having to remove the batteries