This can definitely be beat...
I paid significantly less than what you've quoted and managed to get them to throw in tinting and floor mats.
Just ring a few dealers, ask for a quote, then actually go to them and do the whole 'lets sit down and talk' routine. Expect that they'll quote you RRP and then counter offer with a similarly ridiculous offer. Don't budge unless they give you a better offer, otherwise walk.
They'll eventually call you back offering better prices. I was still getting phone calls from six different dealers a week after I'd taken delivery of the car...
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