These are two different cars. A better comparision has been the M3 and the S5....the M3 won in performance. While the Audi is a nice vehicle, it is a german vehicle...costly to operate and costly to maintain.
For those people who would want performance(strictly), an S5 should not be a first choice, as there are better options out there, especially for the money.
Prior to buying my Z, I test drove and considered the A5, but after researching the vehicle....I did not like the depreciation rates and the cost of ownership (a lot of Audi owners tend to trade up/out of their vehicle before the 60,000 mile service or expiration of the warranty).
When visiting the Audi Service Department to obtain service/maintenance estimates, the Service Manager did not/could not provide a written maintenance schedule showing the cost of the services, but he could give me approximate numbers/cost based on his memory. I guess if you have to ask.....don't bother about the cost.
When researching the Z, it was shown to have a slower rate of depreciation and was really not expensive to maintain, and of course reliable. A vehicle that can be driven routinely.
In the end, it comes down to practicality and reliability verses prestige and cost. "I chose practicality and reliability"
This is just my opinion/experience
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