2009 wholesale (Black Book) pricing ranges from $26,600 (clean) - $24,800 (average) for a Touring coupe (+$450 for 7AT and +$700 for nav) with retail listed as $30,375 (clean) - $28,125 (average) and MSRP listed as $34,460.
Break out the calculator to figure out the % change and you will be able to arrive at a number close to the actual value of a 2010 vs. retail vs. MSRP.
Also, consult the big pricing thread(s).
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