That garbage is additional dealer markup money.
I've seen a quick 15 minute wash and wax = paint protection package = $1000
Or the 3M spray = Lifetime internal protection = $500
Rest assured anything listed on the paper invoice after the MSRP is rip off territory designed to maximize dealer profit at the expense of your wallet. "Optional" accessories like iphone cables, floor mats, and splash guards are merely overpriced and you may not be able to get dealers to budge too much. But a $5 can of 3M spray (and they will use a single can for several cars) being advertised as $500 dollars would piss most people off if they knew what was actually involved. These are designed to pad dealer margins and be "negotiated" away to make customers think they are getting a good deal.
My advice to you when shopping for a car is to bring paperwork with line item pricing of every conceivable item. Then you can watch their faces as you mark down 25 cents as the invoice price for their precious $150 dollar nitrogen tire fill.
For a 2010 manual base sport, depending on where you are, you should not pay anymore than 3000-4000 under MSRP. Most dealers are lucky if they are clearing more than a single 370Z a month.
Go to truecar.com and spec out the 370Z. You can see what prices they have been going for nationally and depending on your location a local dealer price.
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