The guy doesn't look very credible but I did some background checking and he's actually pretty legit... but below is his resume.... best thing is he loved our car for all the reasons I really do.
EXPERIENCE
PDCA INC.
PDCA Inc. - Business Consulting, Partnerships, Executive Search
New York, NY
1995 - Present
My Own Boss
Deming quality practices applied to Business Management, Sales, Marketing, Partnerships, and HR consulting.
"Strategy, Tactics, Team, Process."
Clients include Fortune / Global 100 corporations and agencies, as well as small businesses and start-ups. A track record delivering creative ideas, results-driven actions, problem-solving solutions, executive search candidates, and performance turn-around strategies. Pioneered the 'Business ROI' model for corporate sponsorship / partnership sales.
Industry Experience:
* Advertising / Marcom
* Apparel
* Automotive
* B2B Goods / Services
* Consumer Goods / Services
* Financial Services
* Food / Beverage
* Industrials
* Retailing
* Sports Marketing
* Technology
* The Internet
Key Accomplishments:
* Developing auto-industry-1st 'Value Card' sales / marketing / loyalty benefits program with IRPartners, offering unique P&L benefits to OEMs.
* Creating co-marketing lifestyle-driven partnerships with media / mobile / experientials and consumer brands.
* Delivered multi-yr / $400MM supply proposal with cost-savings / budget-cut offsets / revenue guarantees / marketing contributions to newGM.
* Co-managed the creation of B2B / B2C strategies / tactics for SHELL OIL for a $300MM new business acquisition.
* Revised the business strategy for KICK DESIGN [Branding agency] resulting in 100% revenue growth and profitability. Re-positioned services to expand agency image / sales. Improved operating efficiencies.
* Re-branded / re-purposed THE MAGNA GROUP [Ad agency] that created new services and grew the client base.
* Created / sold a co-branding / co-marketing partnership to AMERICAN EXPRESS and LEXUS that increased Lexus sales 15%, AmEx sign-ups 35% / gross margins 20%. Led auto industry affinity card trend by 5 years.
* Creating sales / branding strategies for NEXTNEWNETWORKS.COM / AUTOSTREAM [On-line entertainment], HALT [Auto accessory], and MEDIS TECH [Fuel cells].
* Produced strategy, editorial, and on-air content / commentary for FASTLANEDAILY.COM and BADBOYVETTES.COM that increased traffic.
* Wrote marketing, licensing, and branding strategies for HACHETTE FILIPACCHI MEDIA that increased sales.
* Delivered 1st-time ad buys for ADVANCE / PARADE with Toyota, Hyundai and interviews with auto Industry CEOs.
* Investor search and marketing consulting for PHYSICIAN'S CHOICE [Pharma], SEARCHPATH [Executive search], UNIFIEDMARKET [On-line financial exchange], XANDROS [Linux software], a confidential marcom M&A, and others.
* Developed, sold, negotiated one of the largest US motorsports marketing partnerships- MCI and TOYOTA [$78M].
* Sold $75M in B2B partnerships to BUDGET RENT-A-CAR, EXXONMOBIL, and LOUIS DREYFUS ENERGY.
* Crafted the brand positioning and marketing strategies for a NEW AUTO BRAND entering the US marketplace.
* Created diversity marketing concepts for REVOLUCION [agency], CITIZEN WATCH, and WONKA CANDIES that delivered audience / sales.
* Created youth marketing concepts for MATTEL "Hot Wheels" brand.
* Managing strategy ideation and market research in the FASHION, HOME DÉCOR, and LUXURY BRANDS categories.
* Created strategy and market research to help SYBERSAY [Wireless tech] achieve first year sales and revenue goals.
* Crafted retail promotions and partnerships for BUDWEISER, CULLIGAN, KODAK, and KROGER that drove sales.
* Executive search with GPLLC, delivering new business from AOL, L.L.BEAN, MSN, SAP, TISHMAN SPEYER.
* Conducted retained executive search for clients ARKADOS, GPJ, NEXT MARKETING, RuSPORT, SPI, TOWNRED, XANDROS, and others.
TOYOTA MOTOR SALES USA
1985 - 1995
Torrance, CA
National Advertising Manager - Corporate Marketing (1993 - 1995)
Supervised creative, media, and brand strategy execution for Toyota USA corporate advertising for 15 brands and 7 product launches with sales / marketing obj. success. Managed $250M annual budget and the execution of 25 TV commercials, 50 Print ads, 10 Radio spots, 10 Billboards, Product Brochures, Internet campaigns, Direct Mail programs, POS materials, "Test Drive" offers, and more. Directed staff of 5 and agency team of 26.
Key Accomplishments:
* Revised planning processes resulting in improved demographic targeting, creative development, and media buying.
* Created 'Lifestyle Experience' strategies / 'Passion Branding' advertising that delivered stronger consumer responses.
* Pioneered / prototyped a video game tie-in [to target young adults and trend-leaders] 3 years ahead of industry.
TOYOTA National Advertising Manager - Regional Marketing (1990 - 1992)
Created industry-leading model for Regional Advertising / Dealer Group planning and execution resulting in consumer sales leadership vs all competition.
Key Accomplishments:
* Restored dealer ad group cooperation resulting in 100% sign-ups, 75% increase in group ad spending [$220M total], and the accomplishment of all sales objectives.
* Reorganized the Co-op program and its administration process to save Toyota $9 million over 3 years.
* Initiated dealer support for Youth and Diversity programs. Supported with orientation training.
* Created industry trend-setting Sales Event campaigns that supported Toyota sales leadership.
TOYOTA National Sales Incentive Manager (1988 - 1989)
Created tactics that enabled Toyota to be the first import brand to exceed 1 million annual vehicle sales.
Key Accomplishments:
* Developed operating controls that put $250M dept. on-budget for the first time in 3 years, still hitting all sales objectives.
* Introduced Retail Leasing Offerings to Toyota Sales. Trained organization on marketing and consumer presentation.
* Saved Toyota over $15M in dealer incentive claims disputes, per year.
TOYOTA National Training Manager (1985 - 1987)
Developed national plans for 10,000 dealer / corporate professionals.
Key Accomplishments:
* Initiated selling skills certification and rewards / motivation programs.
* Developed Toyota's initial "Customer Satisfaction" and "Brand Loyalty" programs.
EDUCATION
BABSON COLLEGE
MBA - Business Operations Mgt., Entrepreneurship
Wellesley, MA
BOSTON COLLEGE
BS - Accounting / Finance
Newton, MA
PROFESSIONAL DEVELOPMENT
Training:
Fordham University Deming PDCA Seminars
Society of Auto Analysts Research Seminars
IEG Sponsorship Sales and Evaluation Conferences
Communispond Public Speaking and Presentation Classes
Ketchum
PR and Media Management Training
The Toyota Process Management and Coaching Skills Seminars
Other:
Advisory Board Membership - Xandros, Physician's Choice, SearchPath
Babson College MBA Leadership and Teamwork Mentoring, Coaching
Writer and Commentator, On-line TV Show
Co-Producer, Syndicated TV Show