Ferrari -
First.... take a deep breath... you seem to be taking this all a little too personally.
Secondly, you are incorrect... no wax on the planet can be comprised entirely of carnuba - it simply isn't possible for application purposes.
Most carnaubas advertised with 50% or more Carnauba wax content are actually advertising a weight, not a volume, which is a BIG difference. 30% by volume is about 50% by weight and is about the maximum content because 35% by volume makes it almost impossible to apply or remove from a surface.
Straight from the horses mouth:
Quote:
P21S 100% Carnauba Paste Wax Product.
I see you are referring to our new P21S 100% Carnauba Paste Wax Product.
What we make is a simple promise and it is written right on the package: "We guarantee the only kind of raw wax contained in this formulation to be Number 1 grade Brazilian carnauba from the copernica cerifera tree." Unfortunately consumers have been confused in that the final product (auto wax, or wax) is the same name as its key ingredient (raw wax). In a way it is like a cup of 100% Colombian Coffee. Fact is, 95%+ by weight is water! Here, you are correct that other ingredients are required to make a wax, namely oil(s) and solvent(s). Most manufacturers blend various raw waxes. So do we in our Concours-look Paste Wax which uses several waxes including Carnauba and Beeswax.
Our 100% Carnauba Paste Wax Product is quite different in this regard, containing only Carnauba as its raw wax component. If you start using the terms "raw wax" and "finished wax" you will surely do your readers a good service. Even then, however, it will be difficult to compare waxes based on absolute content of carnauba, as manufacturers typically do not tell you whether, say 40% is meant as 40% of the total finished wax or 40% of the raw wax content. In our case, we have done so more clearly (as per our guarantee above), though for proprietary reasons we cannot divulge this as a percentage of total finished wax".
Kind regards,
P21S Customer Service
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Guess what... I can say the same for our Americana Paste Wax- 100% of the wax contained in our paste wax is the highest grade of brazilian carnuba available. That doesn't make the product 100% carnuba, it means that it doesn't use other lower grade waxes (like bees wax) as filler. I won't do the underhanded marketing approach and lean on that percentage though... b/c our wax is reinforced with polymers and other ingredients to increase durability and ease of use.
If you want to do comparative values here too:
P21s - $50 for 6.2oz ($8.06 p/oz)
Americana - $70 for 10oz ($7.00 p/oz) - thats also before the forums 10% discount
