Originally Posted by DanGizinski

For a lot of people, the fun is in doing the modding, rather than having the modded car.

In addition, you could probably better the NISMO for less money, but even then, I'd argue it's a waste of money. The amount of money spent making the car marginally more powerful/handle slightly better could be spent much better on different things.

In the end, it's about a complete package, and for everyone it will be something different. Some people are willing to make the trade-off financially to get performance from the factory--I know I actually considered it on the Z. Driving around a heavily modified car is fun in some ways, but it is a PITA in a lot of others.