Truecar.com is an excellent place to start. Far better than Edmunds or KBB. I used the truecar price when negotiating for my Nismo. Was actually able to get one dealer to go a couple of hundred dollars below the truecar good price range. I was eligible for VPP pricing, but in the end used the truecar price to negotiate my best deal (which was almost $1K below VPP).
As the gentlemen from FuszNissan said, do your research, get quotes from multiple dealers, and then start negotiating from there. Good luck!
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