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PapoZalsa · 07-15-2010, 10:13 PM

For those that are too lazy to click on the link:

Porsche has clashed with Nissan over guerrilla marketing activity used as part of an ad campaign attacking the performance of rival sports cars under straplines such as "The Germans Came Off Wurst".

Nissan's campaign, which also attacks BMW and Audi, includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans".

A UK-wide billboard campaign used straplines including "Kaisers Chiefed" and "The Winner Hans Down", next to information claiming Nissan's sports models outperformed rivals in a series of races around the Nürburgring in Germany.

However, although the outdoor ad campaign was provocative, it was unsubtle guerilla activity at the Goodwood Festival over the weekend that caused Porsche UK executives to lodge a complaint with Nissan and, according to sources, at one point threaten legal action.

07-15-2010, 10:13 PM	#6 (permalink)
PapoZalsa A True Z Fanatic Join Date: Nov 2009 Location: Not in Sunny Florida Posts: 6,358 Drives: 16 Nismo w/Tech Pack Rep Power: 4500	For those that are too lazy to click on the link: Porsche has clashed with Nissan over guerrilla marketing activity used as part of an ad campaign attacking the performance of rival sports cars under straplines such as "The Germans Came Off Wurst". Nissan's campaign, which also attacks BMW and Audi, includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans". A UK-wide billboard campaign used straplines including "Kaisers Chiefed" and "The Winner Hans Down", next to information claiming Nissan's sports models outperformed rivals in a series of races around the Nürburgring in Germany. However, although the outdoor ad campaign was provocative, it was unsubtle guerilla activity at the Goodwood Festival over the weekend that caused Porsche UK executives to lodge a complaint with Nissan and, according to sources, at one point threaten legal action. __________________ 2009 370Z MB Base w/Sport Package 6MT Modshack's Custom Air Intakes /3M Clear Bra/ Illuminated Kick Plates / F. I CBE w/12" resonators / EVO-R Front Lip / Rear Hatch Wing / Tein S-Tech Springs /Ilegal Tint in the Rep. of VA/4x20mm Z1 Spacers/ Vinyl Roof/Liquid Carbon Designs Last edited by PapoZalsa; 07-16-2010 at 08:49 AM.