So, after getting my first oil changed at Nissan under the Maintenance Program (for 75000 miles all oil changes, tire rotations and fluids topped off are covered, price $1052ish to car), I discovered that they did NOT use the recommended, and very expensive, Nissan Ester Oil.
I went back to the service manager and discussed that the ester oil is recommended in the owners manual and that I absolutely wanted the recommended oil put into the car. He checked the oil change history and confirmed that I had the maintenance program and said, no problem, just remind us whenever you bring the car in for an oil change and we'll use the Ester Oil. They swapped it out in about 35 min and had it right back to me.
I also got a printout confirming the Ester oil (specifically) install under maintenance program/warranty.
Apparently, Nissan Corp did not use to allow dealers to use Ester oil under the maintenance program but recently changed their minds about it. Hence, my 20 oil changes now include the pricy Ester oil at no extra charge, and I still have the tire rotations and fluid maintenance for the life of the car.
SUMMARY: Maintenance program is probably worth it on these cars. I checked under the hood too and they did a great job, no spillage, new filter is on and the fluid level is perfect.