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Originally Posted by Zsteve
How much under invoice do they really uy the cars for? And when its all said an done is there monies that the salesman gets that he doesnt let us know about? Things like that.
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The price below invoice is the "holdback" and varies by model, but for easy numbers lets say $500. The holdback is the dealership profit. The gross profit is for commissions and dealership profit. As a salesman you can (usually do) earn coin on gap, extended warranties, and any other add-on all drive the gross profit up. Even financing earns dealer/sales profit. Dealers do things differently here and there, but at the end of the day it's the same. Any time you can go invoice or lower (manufacturer incentives/rebates) you got a reasonable price. Incentives are usually not available on specialty model vehicles.