It's true, and I believe Nissan is expanding it to the electronics industry for items like mobile phones. Also, at least in Europe, the 40th Anniversary edition comes with it:
Quote:
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The 370Z Black Edition marks the 40th anniversary in style. Available from April as a coupé only, and in a limited edition run of just 370 units in Europe, it comes in two distinctive metallic shades: black and quartz. Both paints use Nissan's pioneering Scratch Shield technology, 'healing' the finish in the case of stone chip damage.
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Link to quote above.
Nissan Licenses Self-Healing Paint for Mobile Phones