an investment is something that retains or increases value(hopefully)...purchasing a car doesn't fit this bill (unless your buying some classic car and plan to keep it in a showroom). i consider a car as an expensive toy. while i dont wash my car every week, I do try to take some care (washing it every couple weeks, giving it a wax every 2-3 months, claying 2x a yr).
as much as i love it if i can keep my car looking as new as possible, i have to reserve some of my time enjoying it driving around