I will tell you a thousand times over.. it's sooooo much easier to just pay for products if you can.. there's a lot that goes into sponsorships, especially when considering a full car build.
Sometimes mfg's like us will need a vehicle to do R&D or final fitment, and we're willing to discount or provide product, but outright sponsorships are even more difficult.
Mike's questions are a good start.. you should have answers for all of those.
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