https://www.cnn.com/2023/08/29/tech/...ust/index.html
"Apple expected to unveil new iPhone at ‘Wonderlust.’ special event."
Same sh!t every year. Build up hype, and then get blue balls afterwards. I used to buy into this marketing sh!t each year and then came to realize the "upgrades" are so miniscule and not worth the upgrade each year.