Bullitt5897, they are referred to as Alliance by everybody and they themselves refer to all parts as just Alliance. Look at their product line, they have "Alliance Brake Kits".
http://www.alliancebrandparts.com/_A...gAxleBrake.pdf
I don't know the Alliance in this thread (as I can't find any info on them), but if they want to build a strong own brand, I wouldn't have chosen a name that is so close to/the same as another company that makes brakes as well.
But more on topic, if someone can post up some more info on these brakes and the company, such as the origin and experience of the company and such, we can learn about them.